Founding Growth & Brand Lead at Electric Air | Redwood City, CA

Electric Air

Founding Growth & Brand Lead

Redwood City, CA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the early growth and brand engine for a hands on home climate startup, balancing paid channels, site optimization, and local trust while shaping voice and creative output.

Growth & Acquisition: Own paid channels, funnel experiments, and CAC improvements to unlock faster growth.
Website & Funnel Optimization: Drive landing page and top funnel improvements with engineering support and faster shipping.
Local Brand Presence and Content: Build local trust through events, partnerships, and compelling install stories.

Job Description

Responsibilities

Growth & Acquisition — Manage and improve paid acquisition across Google, Meta, LSA, and other channels
Growth & Acquisition — Improve landing pages, conversion funnels, and attribution
Growth & Acquisition — Develop experiments to improve lead quality and customer acquisition cost
Growth & Acquisition — Work closely with leadership to identify growth opportunities and bottlenecks
Creative & Brand — Source and manage photographers, videographers, designers, freelancers, and agencies
Creative & Brand — Maintain a high bar for visual quality and brand consistency
Creative & Brand — Help shape the voice, positioning, and identity of Electric Air
Creative & Brand — Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding
Website & Funnel Optimization — Own and improve the website experience
Website & Funnel Optimization — Create and iterate on landing pages

Requirements

taste
judgment
speed
ownership
curiosity
adaptability

Preferred

Experience with Google Ads, Meta Ads, or local acquisition
Experience with conversion optimization and landing pages
Experience directing creative production
Experience with local SEO or home services

Electric Air

Electric Air is a tech-enabled HVAC contractor and venture-backed technology startup making the heat pump buying and installation process easier and more affordable for homeowners.Heat pumps are a key enabler in the transition to clean, renewable electricity. They electrify the largest load in the home while improving comfort and saving money for homeowners.We've worked at Tesla, SpaceX, and Blue Origin and have built successful venture-backed businesses before. We're well equipped to solve your home comfort needs.

Founded in 2023

Redwood City, California, USA

4 employees

electricair.io