Own the audience-building and channel strategy for mortgage-focused content, while working directly with the CEO to translate industry knowledge into shareable narratives.

• Distribution: Build Pylon's audience from the ground up across X, LinkedIn, and wherever the conversation is actually happening. Own the channel strategy, grow the following, figure out what works and do more of it.
• Content: Create content that earns attention: opinionated takes on the mortgage industry, showcasing our team and customers, original data and research, formats no one in this space has tried yet. You know the difference between a post that gets polite engagement and one that actually makes people think differently.
• Founder presence: Work directly with our CEO to build his presence alongside your own. You'll help translate what Pylon knows about the mortgage industry into content that reaches customers, talent, and investors.
• Experiments: Run growth experiments end-to-end: hypothesis, test, read the results, share what you learned. You'll have the budget and autonomy to test fast. Signal is more important than activity.
• Community and earned media: Identify and activate the channels where our buyers actually are: communities, newsletters, podcasts, events. Build relationships with the writers, operators, and influencers who shape how people in mortgage and fintech think about infrastructure.

Requirements: You have taste. You know what great content looks like and why most of it misses

• You have taste. You know what great content looks like and why most of it misses
• You've grown something from zero (an account, a community, a product) and you know what actually made it work
• You're fluent on social as a practitioner (not just a user). You understand how platforms distribute content and you engineer for it
• You've grown a following from zero and can point to the specific moves that made it happen
• You've actually built content systems using AI (vs used ChatGPT to write captions)
• You can write arguments, narratives, and ideas that make people want to share them
• You own the numbers: tracking what's working, why, and can report it back in a way that informs what comes next
• You're comfortable being a face of the brand

Preferred: What we're looking for

• You have taste. You know what great content looks like and why most of it misses
• You've grown something from zero (an account, a community, a product) and you know what actually made it work
• You're fluent on social as a practitioner (not just a user). You understand how platforms distribute content and you engineer for it
• You've grown a following from zero and can point to the specific moves that made it happen
• You've actually built content systems using AI (vs used ChatGPT to write captions)
• You can write arguments, narratives, and ideas that make people want to share them
• You own the numbers: tracking what's working, why, and can report it back in a way that informs what comes next
• You're comfortable being a face of the brand