Responsibilities

• 🚀 Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels
• 📊 Build campaign structures, audience strategies, budget plans, and testing roadmaps
• 🧪 Run and measure A/B tests to improve campaign performance and achieve campaign goals
• 📈 Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets
• 🔍 Interpret campaign data into actionable insights, recommendations, and optimization plans
• 🎯 Ensure accurate conversion tracking, campaign measurement, and forecasting processes
• 📋 Lead reporting and forecasting while turning performance data into clear next steps
• 🎨 Advise on creative direction based on campaign performance, platform best practices, and business objectives
• 🤝 Collaborate with the Digital Account Strategist to support client success and account growth
• ⚡ Make proactive pivots to campaign strategy based on performance data, market trends, and expertise

Requirements

• ✅ 5+ years of hands-on paid media experience, ideally within an agency environment
• ✅ Strong expertise with Meta Ads and TikTok Ads
• ✅ Knowledge of DSP and Programmatic Advertising
• ✅ Proven ability to plan, strategize, lead, and execute campaigns end-to-end
• ✅ Strong understanding of campaign optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventions
• ✅ Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• ✅ Experience with ad performance tracking tools such as Keitaro
• ✅ Proven experience with campaign cloaking
• ✅ Ability to QA tracking, diagnose delivery issues, and confidently explain measurement methodologies
• ✅ Strong analytical skills with the ability to turn data into actionable recommendations
• ✅ Experience working directly with clients and managing stakeholder relationships
• ✅ Ability to provide creative direction and collaborate effectively with designers and creative teams
• ✅ Experience making proactive campaign adjustments based on performance data
• ✅ Fluent English communication skills
• ✅ Experience working in iGaming or other highly regulated industries and willingness to continue working in these sectors
• ✅ Knowledge of purchasing and setting up advertising accounts when needed
• ✅ Ability to migrate campaigns and advertising accounts between business managers and platforms

Preferred

• ⭐ Experience with Google Ads
• ⭐ Experience with Snapchat Ads
• ⭐ Experience with Amazon Ads
• ⭐ Knowledge or experience with Progressive Web Apps (PWA)

Benefits

• 💼 20 days of paid vacation annually
• 📅 1 personal day every quarter
• ✈️ Fully paid workation once per year
• 🎉 Choice of public holidays based on either your home country or Lithuania
• 🤝 Opportunity to join the team in Vilnius for onboarding and build strong relationships
• 📈 Work with large budgets, complex campaigns, and ambitious clients in fast-moving industries
• 🏡 Long-term role as a fully integrated member of the Fortis Media team