Florida Marketing Manager

Miami Beach, FL (On-site)

$75K/yr – $90K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the Florida regional marketing for José Andrés Group, driving brand visibility, partnerships, and guest traffic across Orlando, Miami, and adjacent markets.

Lead localized marketing strategies and community partnerships
Cultivate media, influencer, and partner relationships to boost restaurant traffic
Collaborate cross-functionally on events, private dining, and tentpole programs

Job Description

Responsibilities

Serve as the dedicated regional marketing lead for José Andrés Group's Florida portfolio, partnering closely with restaurant leadership, hotel partners, and corporate stakeholders.
Develop and maintain strong relationships with local and regional media, influencers, concierge teams, hotel partners, destination marketing organizations, tourism bureaus, cultural institutions, nonprofit organizations, corporate partners, and key community stakeholders.
Identify and execute localized marketing opportunities, strategic partnerships, and community engagement initiatives that increase brand awareness and guest traffic.
Maintain a strong pulse on the dining, hospitality, tourism, entertainment, and cultural landscapes across Orlando, Miami, and surrounding Florida markets to identify opportunities for growth and visibility.
Regularly spend time in each restaurant and market to understand guest demographics, seasonal demand, operational priorities, and opportunities to increase covers and guest engagement.
Support localized outreach and community partnerships across Florida's diverse tourism, residential, business, and dining districts.
Partner closely with Operations and Events teams to support private dining, catering, group sales, and restaurant programming initiatives.
Develop market-specific strategies that support revenue growth through private events, corporate dining, celebrations, tourism partnerships, chef collaborations, and special experiences.
Collaborate cross-functionally to execute tentpole events, cultural programming, charitable partnerships, and community activations.
Support media events, influencer experiences, VIP hosting opportunities, and strategic partnership activations.

Requirements

5–7+ years of experience in hospitality, restaurant, lifestyle, luxury, experiential, or hotel marketing.
Strong understanding of Florida's hospitality, dining, tourism, entertainment, and cultural landscape, particularly in Orlando and South Florida.
Proven success developing and executing integrated marketing campaigns, partnerships, events, and community engagement initiatives.
Experience managing external agencies and partners across public relations, paid media, content creation, and design.
Experience supporting luxury restaurants, hotels, event venues, or hospitality brands preferred.
Existing relationships within Florida's media, hospitality, tourism, hotel, corporate, and cultural communities strongly preferred.
Exceptional project management, communication, and relationship-building skills.
Ability to manage multiple priorities across geographically dispersed locations in a fast-paced environment while maintaining attention to detail.
Highly collaborative, proactive, and solutions-oriented.
Comfortable traveling regularly between Florida locations and working evenings and weekends as needed for events and activations.