Responsibilities

• Growth & Demand Strategy: Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.
• Provide strategic direction to regional brand teams on program execution and channel activation.
• Provide strategic direction to regional Growth & Demand Generation Managers on program execution and channel activation.
• Multi-Brand, Multi-Market Digital Strategy: Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
• Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.
• Paid Performance & Digital Media Management: Oversee paid digital programs in conjunction with the paid media teams (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.
• Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.
• Website Strategy & Conversion Optimization: Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.
• Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.

Requirements

• 10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.
• 5+ years in a marketing leader role
• Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
• Strong ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
• Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
• Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.
• Excellent communicator and collaborator across functions and seniority levels.
• Operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
• Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.
• Lead, coach, and develop in-region digital marketing specialists across automation, paid media, and digital execution.

Nice To Have

• 5+ years in a marketing leader role, preferably in a shared services and multi-brand company.

Benefits

• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Health benefits including, medical, dental, vision, gender affirming care, and fertility care
• Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
• Flexible Spending Accounts
• Employee Assistance Program
• 401k program with partial match
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions