FLEX Director, Integrated Marketing Planning

Bethesda, MD (Hybrid)

$57/hr – $85/hrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Drive cross-functional, global planning and governance to align investment, strategy, and milestones across HQ and international marketing teams, ensuring prioritized initiatives move from strategy to measurable execution.

  • Growth/Investment governance: align annual marketing priorities, KPIs, and budgets with Global and Continent leaders.
  • Cross-continent alignment: lead global forums, cadences, and investment governance for marketing initiatives.
  • Execution support: develop tools, meeting templates, and deliverables to enable aligned planning and reporting.

Job Description

Responsibilities

  • Annual global marketing strategic and investment planning
  • Creates global view of marketing investment aligned to strategic pillars and priorities using inputs from Global and Continent Marketing leaders, in partnership with Marketing Financial Operations and Finance teams
  • Collaborates with Marketing Strategy on the development of Global Marketing’s annual priorities, business objectives, and KPIs, including working sessions with Global Marketing leaders and teams to inform development and reporting of goals, deliverables and workstreams.
  • Supports Senior Director in overseeing annual strategic planning process with Global and Continent Marketing teams to develop and drive alignment around priorities for the year ahead (i.e., focus areas based on marketing strategy, development of forward-looking marketing capabilities) in support of broader corporate objectives.
  • Supports process to ensure cross-functional alignment/buy-in on annual priorities and dependencies (e.g., with Digital team, Loyalty, Cobrand credit cards, etc.)
  • Leads ad hoc cross-continent marketing projects that are identified by Global and Continent Marketing leadership as critical to driving improved business impact.
  • Develops supporting tools, including meeting forum agendas, templates, and other inputs for deliverable execution
  • Works with continent marketing counterparts to create annual marketing summaries shared with international owners.
  • Achieves buy-in on key projects and budgets requiring approval across Senior Marketing and Continent leadership.
  • Partners with Senior Director to lead ongoing alignment of Global/HQ and continent marketing leadership including identifying appropriate forums for alignment, cadence of meetings and key marketing issues/topics for discussion/alignment.
  • Supports content development and management of ongoing alignment forums for Global & Continent Marketing leadership, including weekly meetings, 2-3x annual in-person leadership conferences, and marketing investment governance forums.

Requirements

  • 4-year degree from an accredited university in Business Administration, Marketing or related major
  • 7+ years in the marketing or hospitality industry, demonstrating a pattern of exceptional performance
  • Demonstrated ability to progress cross-discipline projects and communication through highly matrixed organization
  • Strong analytical and problem-solving skills with the demonstrated ability to identify and implement process improvements
  • Experience facilitating large-group meetings and developing executive-ready presentations & reports
  • Exceptional skills in PowerPoint and Excel

Preferred

  • Education and Experience Preferred - MBA
  • Experience with SharePoint, Workfront, Smartsheet, Power BI, Tableau, ThinkCell, and other tools and platforms
  • Experience reviewing and drawing insights from financials and marketing performance reports
  • Demonstrated ability to prioritize and manage multiple projects from start to finish
  • Demonstrated ability to deliver results when faced with complexity and ambiguity

Benefits

  • All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
  • Washington Applicants Only : Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.
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Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Salaries

Posted range

$57/hr – $85/hr

Taken straight from the job posting.

See all Marriott salaries

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
16

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

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FLEX Director, Integrated Marketing Planning

Marriott · Bethesda, MD · Hybrid