Responsibilities

• Lead promotion of all company and related subsidiary and affiliate company brands and executes marketing campaigns and promotions that align with our brands goals.
• Work closely with marketing, their designated regional sales team, and our distribution partners to promote lead generation and create upsell opportunities.
• Overseeing all field marketing efforts in their region.
• Collaborate with sales and marketing to develop, implement, and analyze marketing initiatives and strategies specific to the region for our brands and related company brands.
• Partner with regional sales and distribution partners on strategies to drive revenue through budtender and account engagement including field activities, merchandising, budtender education, and community engagement.
• Produce and assist with the execution of local monthly marketing calendar that includes activations, paid/earned media, and support around any national campaigns.
• Educate, engage, and inspire customers and dispensary staff as the face of our brands with knowledgeable insights about our products and promotions, including but not limited to scheduling and conducting budtender trainings and consumer-facing pop-up events with preferred retail partners.
• Support national and regional initiatives to drive sales performance and build brand loyalty.
• Lead and manage territory Brand Ambassador team including schedule for in-store activations and store visits.
• Lead, deploy, and manage in store visual execution and brand standards for themselves and their field team.

Requirements

• BA Degree in Business, Marketing or related field required.
• Minimum 3-5 years of relevant work experience in field marketing/brand ambassadorship and implementing integrated campaigns across multiple locations.
• Dispensary or related retail experience.
• Must be licensed/badged according to state requirements.

Preferred

• Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
• Ability to plan, execute, and analyze an overall marketing strategy.
• Ability to multi-task and work effectively with a variety of tasks and partners (both internal and external); must be able to work cross-functionally with sales and operations teams to effectively generate, execute and report on marketing programs.
• Excellent writing skills.
• Presentation building skills through Canva, PowerPoint or other visual presentation software.

Benefits

• Full suite of medical, dental, and vision insurance
• Paid parental leave
• 401 (k)
• Paid Time Off
• Short Term and Long-Term Disability
• Employee Assistance Program
• Employee life insurance and supplemental life
• Spouse and child life and AD&D
• Pet insurance
• FSA and HSA available