Responsibilities

• Collaborate with the cross-functional Nile team to create & execute field and partner marketing event plans and programs aligned to defined KPIs with the goals of optimizing program performance to ensure pipeline/lead targets are met.
• Partner on the development of designs, physical spaces, and unique content built for awareness and demand gen with approved vendors and team members
• Align marketing with sales to ensure marketing campaigns and events are synchronized with sales strategy, corporate goals, and priorities.
• Should be self-starter capable of organizing high-touch engagements for C-level executives as well as technology practitioners
• Identify measures of success and provide regular updates on performance metrics via SFDC dashboard reports and post-mortem analysis
• Work with field and channel sales to develop and execute regional marketing plans.
• Collaborate with Operations, SDRs and Sales on activity lead flow to ensure the sales channels are supporting marketing event/campaign leads proactively
• Maintain program budgets and quarterly partner MDF distribution with a creative ability to manage funds frugally for highest ROI
• Run data analysis from past industry vertical events and customer/regional events to determine future investment options
• Assist with the Nile company store and purchasing of promotional materials, in addition to event logistics/shipping of show materials

Requirements

• 8+ years working within the channel and field marketing field
• Preferred marketing experience within enterprise security, IT networking and/or cloud software categories.
• Experience crafting, building, and implementing B2B channel marketing campaigns.
• Experience in defining and executing virtual, offline / regional events and conferences
• Experience managing field marketing events and post-event outreach specifically in the US
• Proven experience in developing collaborative relationships with field sales
• Prior experience with marketing automation platforms (ex. HubSpot/Eloqua/Marketo), CRM tools (SFDC), and related digital marketing stack platforms (Drift/6 Sense)
• Planning and project management skills with strong organizational abilities
• Proficiency in data and analytics including budget management
• Experience crafting annual/bi-annual rolling field & partner marketing plans

Preferred

• Preferred marketing experience within enterprise security, IT networking and/or cloud software categories.
• Experience crafting, building, and implementing B2B channel marketing campaigns.
• Experience in defining and executing virtual, offline / regional events and conferences
• Experience managing field marketing events and post-event outreach specifically in the US
• Proficiency in data and analytics including budget management
• Experience crafting annual/bi-annual rolling field & partner marketing plans
• Experience in measuring and explaining campaign results and investment returns
• Proven experience in developing collaborative relationships with field sales
• Strong project management, negotiation and decision-making skills
• Planning and project management skills with strong organizational abilities
• Excellent communication skills, and in-person / virtual presentation skills