Field Marketing Specialist - Pacific Northwest

Portland, OR (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional event marketing and retail activation for Vibram in the Pacific Northwest, focusing on the Portland Lab; requires 2-3 years in retail/event marketing, hybrid 3–4 days in office, up to 30% travel, and strong public speaking.

  • Own local events, trainings, and partnerships to promote Vibram at partner accounts.
  • Must-have: 2–3 years in retail/event marketing with public speaking skills.
  • Standout: Portland Lab community-building and cross-functional event planning.

Job Description

Responsibilities

  • Perform retail training sessions, brand talks and other community events for the Vibram brand and its partners.
  • Educate consumers, retailers and industry professionals about Vibram products, technologies and sustainability efforts, fostering brand loyalty and advocacy in the Pacific Northwest region.
  • Partner with regional retail accounts to promote sell-through of Vibram product at retail by initiating and planning retail promotions, product merchandising opportunities and in-store events with our brand partners.
  • Develop a deep understanding of the local retail market. Communicate effectively with the greater marketing team to update on regional retail market landscape, reporting on a weekly and monthly cadence.
  • Collaborate with key marketing team members to execute merchandising and POP strategies at partner retail locations, serving as an expert of local retail marketing opportunities at partner accounts.
  • Plan and execute marketing events, training sessions, brand partner visits and other events at the Portland Lab.
  • Manage the local calendar of events and lead internal communication about the Portland Lab, providing updates and post-event reports.
  • Engage with the local community and footwear industry by attending events and networking with local start-ups and organizations.
  • Collaborate with local organization to create original event programming in the Portland Lab, fostering a vibrant community of local Vibram brand fans.
  • Work with members of the Vibram marketing team to promote events through social media, email and printed communication, utilizing project management software to brief projects effectively.

Requirements

  • Minimum of 2-3 years of retail, event management and / or marketing experience.
  • Bachelor’s degree in communications / marketing is preferred.
  • Excellent written and speaking skills. Must be comfortable with public speaking, particularly with a training mindset.
  • Have a passion for service and delivering an exceptional experience for guests and new clients.
  • You seek the best (not necessarily the easiest) solutions, with an unwavering commitment to detail.
  • Knowledge of the footwear / fashion industry is a major plus.
  • Strong written and verbal communication.
  • Excellent time management and problem-solving ability.
  • Efficient with Microsoft suite (Word, Excel, Outlook, Excel, etc.).
  • Must possess a valid Oregon driver’s license and have reliable transportation.
  • 40 hours / week

Preferred

    Benefits

    • Vibram is a dynamic, growth-focused company seeking team members who are ready to grow alongside us. We offer a competitive total rewards package, a relaxed and collaborative work environment, and an energizing culture that supports continuous learning and professional development.