Field Marketing Specialist, Northeast

Responsibilities

• Perform retail training sessions, brand talks and other community events for the Vibram brand and its partners.
• Educate consumers, retailers and industry professionals about Vibram products, technologies and sustainability efforts, fostering brand loyalty and advocacy in the Pacific Northwest region.
• Partner with regional retail accounts to promote sell-through of Vibram product at retail by initiating and planning retail promotions, product merchandising opportunities and in-store events with our brand partners.
• Develop a deep understanding of the local retail market. Communicate effectively with the greater marketing team to update on regional retail market landscape, reporting on a weekly and monthly cadence.
• Collaborate with key marketing team members to execute merchandising and POP strategies at partner retail locations, serving as an expert of local retail marketing opportunities at partner accounts.
• Plan and execute marketing events, training sessions, brand partner visits and other events at the Boston Innovation Lab.
• Manage the local calendar of events and lead internal communication, providing updates and post-event reports.
• Engage with the local community and footwear industry by attending events and networking with local start-ups and organizations.
• Collaborate with local organizations to create original event programming in the Boston Innovation Lab, fostering a vibrant community of local Vibram brand fans.
• Work with members of the Vibram marketing team to promote events through social media, email and printed communication, utilizing project management software to brief projects effectively.
• Utilize project management tools to strategically plan and schedule Innovation Lab visits and workshops.
• Serve as the primary point of contact between the Boston community and the Innovation Lab for grassroots marketing and community outreach.
• Plan and execute community events, providing maximum visibility for the brand.
• Manage local event budget and run of show, as directed.
• Evaluate needs for promotional items, managing local inventory with the marketing team.
• Travel to regional and national events with brand and retail partners, providing training as needed.
• Manage and maintain relationships with local organizations and external event vendors.
• Perform other duties as assigned.