Responsibilities

• The Specialist is responsible for recruiting, training, and supporting Brand Ambassadors, while overseeing activations that drive product trial, education, and sales
• In close partnership with the Field Marketing Manager, the Specialist supports local market strategy by identifying opportunities to deepen community engagement, expand brand presence, and enhance the effectiveness of field marketing efforts
• This role requires a balance of operational execution and creative thinking to continuously elevate the program and deliver measurable results.
• Execute high-impact sampling initiatives, including retail activations and pop-ups, to drive product trial, consumer conversion, and sales
• Ensure all product displays, merchandising, and educational materials are executed to brand standards in-store and at events
• Identify and lead local, on-brand events that increase brand awareness, engagement, and market presence
• Actively represent and elevate the brand, creating meaningful connections with both new and loyal consumers
• Build and maintain strong relationships with retail partners to support distribution, visibility, and in-store execution
• Identify and implement opportunities to enhance shelf presence, point-of-sale materials, and merchandising in alignment with marketing campaigns
• Partner closely with Sales to support key accounts and develop programming that drives awareness and sell-through

Requirements

• Bachelor’s Degree in Marketing or related major (preferred)
• 4+ years of job-related experience
• Valid driver’s license, proof of insurance and be able to drive a motor vehicle
• Willing to travel locally 40-60% of the time, inclusive of nights and weekends
• Able to lift 50lbs to aid event set-up

Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line (available for pickup at headquarters only)
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)