Responsibilities

• extend national marketing strategies into the field to drive brand awareness, profitable sales, and traffic growth in specific geographic regions
• plan and execute in-person activities and local marketing campaigns that resonate with the target audience through face-to-face interactions
• serve our field partners and create programs with the highest potential for local engagement, getting customers excited to return
• coordinate and manage the planning, execution, and logistics for various local marketing activities, events, trade shows, and sponsorships to promote brand visibility and generate leads
• adapt the overall marketing strategy to suit the unique characteristics of each local market
• own the Field Marketing Playbook, providing program management, innovation, and field support for activating key marketing programs
• lead the execution of core program types: Programmatic efforts (e.g., ACC, Dave Campbell), Ad Hoc/Opportunistic events (e.g., RLC event, CMA, Big 12 Conference, Local AZ/Corporate events), and Defensive Field Marketing programs
• defensive marketing: manage the Defensive Field Marketing Program for legacy markets, which includes identifying sales softening market trends and deploying appropriate activation strategies (e.g., FZ markets)
• coordinate and manage the planning, execution, and logistics for local marketing activities, events, trade shows, and sponsorships to promote brand visibility and generate leads
• track, measure, and report on campaign performance and KPIs to analyze results, identify areas for improvement, and make data-driven decisions for future strategies

Requirements

• Bachelor's Degree in a related field, or 4 years of comparable experience, required
• 2 additional years in a related field, required
• Excellent written and verbal communication skills
• Proven ability to work collaboratively in a team and manage multiple projects simultaneously
• Location Requirement: This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.
• Willingness to travel as needed for event execution, relationship building, and on-site management.
• In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions
• Must be able to collaborate in-person with occasional impromptu in-person meetings
• Office Conditions: Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels
• Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 25 pounds

Preferred

• Experience in direct field or channel marketing
• Data-Driven Mindset
• Strategic Thinking
• Project Management Excellence
• Collaborative Leadership
• Crisis Management
• Communication