Field Marketing Specialist

Phoenix, AZ (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the local field marketing engine and defend markets with tailored campaigns, while managing the field playbook, events, and budget, plus KPI tracking to drive ROI.

  • Field Marketing Ownership: Adapt local-market campaigns, coordinate programmatic and ad hoc events, and defend markets with tailored activation.
  • Playbook and Budget Oversight: Own the Field Marketing Playbook, annual calendar, local budgets, and contract/billing processes.
  • Measurement and Optimization: Track KPIs and ROI, report results, and drive data-driven improvements for future programs.

Job Description

Own the local field marketing engine, tailoring campaigns to each market, while managing the field playbook, events, and budgets, and closing the loop with KPI tracking and ROI.

  • Field Marketing Ownership: Adapt local-market campaigns, coordinate programmatic and ad hoc events, and defend markets with tailored activation.
  • Playbook and Budget Oversight: Own the Field Marketing Playbook, annual calendar, local budgets, and contract/billing processes.
  • Measurement and Optimization: Track KPIs and ROI, report results, and drive data-driven improvements for future programs.
Dutch Bros Coffee logo

Dutch Bros Coffee

Dutch Bros Coffee is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. We were founded in Grants Pass, Oregon in 1992 and are now sharing our vibrant culture and fully customizable drinks at over 900 locations across 18 states. We serve a wide variety of unique, handcrafted beverages such as our exclusive Dutch Bros RebelTM energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more. We are wholeheartedly focused on radiating kindness and sharing the Dutch luv. In addition to our mission of speed, quality and service, we are passionate about giving back to the communities we serves. Through local giving and annual company-wide initiatives, we make impactful contributions to causes across the country. To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to earn points and score rewards!

Founded in 1992
Tempe, Arizona, USA
8.9K employees (87 in marketing)