Responsibilities

• Oversees and supports strategic decisions from the National and Regional level, as well as local. Ensure the sales plan and signage is executed at site level; aligning with site level needs.
• Assist our organization with scaling to common sign types.
• Assist National and Regional levels with planning and coordination of all printed and digital sign programming.
• Ensures operation of digital assists in stores and on forecourts
• Local Media relations (reactive)
• Planning and implementing local public relations campaigns (grand openings, post renovation campaigns)
• Localized Social Media marketing campaign needs.
• Managing the business unit marketing / advertising budget
• Conducting, summarizing, and presenting local market research
• Management of internal communications content

Requirements

• Bachelor’s degree in communications, marketing, or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted.
• Two or more years of experience working in marketing, merchandising and communication and/or related field required.
• Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator)
• Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
• Proven success record with media relations/PR campaigns
• Excellent project management skills and ability to collaborate with other departments.
• Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
• Track record of managing third-party relationships and/or direct reports.
• Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
• Commercial mindset: Goes the extra mile to drive the commercial success of the company.

Preferred

• Retail experience is preferred.