Field Marketing Manager, West Enterprise

Menlo Park, CA (Hybrid)

$109K/yr – $191K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own the regional field marketing strategy and lead cross-functional programs to generate enterprise pipeline, with a focus on events, ABM experiences, and strategic partnerships.

Job Description

Responsibilities

  • Own and execute the regional field marketing strategy to drive pipeline growth, acceleration, and revenue impact across enterprise accounts
  • Develop integrated marketing plans that align with sales priorities and deliver measurable outcomes through digital, hybrid, and in-person programs
  • Drive alignment between sales, BDR, and marketing teams to ensure coordinated execution and shared accountability for pipeline targets
  • Design high-impact programs, including events and account-based experiences, that increase engagement, conversion, and deal velocity
  • Identify and activate third-party partnerships and programs to expand brand awareness, generate new pipeline, and strengthen market presence
  • Build and maintain strong relationships with sales leadership and account teams to influence strategy and maximize program effectiveness
  • Manage regional marketing budget to optimize investment, track ROI, and prioritize high-performing initiatives
  • Partner with channel and partner marketing teams to extend reach, strengthen alliances, and drive joint demand generation efforts

Requirements

  • 3 to 5 years of experience in field marketing within software or technology environments
  • Demonstrated success owning and delivering against pipeline generation and revenue targets
  • Experience marketing to enterprise-level accounts with complex sales cycles
  • Strong collaboration skills with a track record of partnering effectively with direct sales teams
  • Proven ability to manage multiple initiatives in a fast-paced, evolving environment
  • Experience with demand generation strategies, lead lifecycle management, and sales alignment
  • Strong communication and stakeholder management skills across cross-functional teams
  • Ability to travel 30% for customer-facing programs and internal meetings such as sales QBRs
  • Bachelor’s degree or equivalent professional experience

Preferred

  • Experience designing and executing 1 to many, 1 to few, and 1 to 1 marketing programs
  • Familiarity with marketing and sales tools such as Salesforce, Asana, and other marketing technology platforms
  • Experience working in highly matrixed, global organizations
  • Ability to operate independently while maintaining alignment with remote leadership

Benefits

  • Comprehensive extended group health coverage
  • Generous paid time off, including vacation and personal leave
  • Retirement savings program with employer RRSP matching up to a prescribed maximum amount
  • Family-friendly benefits, including parental leave top-up and adoption assistance
  • Growth and development opportunities through access to learning resources and internal mobility programs
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Genesys

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys CloudTM is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Founded in 1999
Menlo Park, California, USA
8.4K employees (440 in marketing)

Traffic Signals

Monthly Visitors
466.8K
Monthly Google Ads Budget
$701.2K
Traffic Source Mix
Search
47.6%
Direct
41.1%
Referral
8.4%
Social
1.6%
Paid
1.1%

Headcount Trend

Current headcount: ~8.4K

Marketing Team

Marketing Team Size
283 (3% of company)
Median Career Experience
15 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$3B
Last Raise
$1.5B
Corporate Round, 8 months ago

Funding History

  • Jul 2025
    Corporate Round • $1.5B
  • Dec 2021
    Private Equity • $580M
  • Jul 2016
    Private Equity • $900M

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