Responsibilities

• Own segment events strategy and budget end-to-end . Build the annual and monthly events plan, manage the full portfolio, and reallocate spend based on ROI signals.
• Codify repeatable segment playbooks . Create sales activation frameworks and plays, regional toolkits, and QA checklists so programs are easy to replicate and scale with quality.
• Execute flagship programs . Plan and run high-impact events and always-on campaigns from brief to high ROI follow-up strategies to post-mortem, including vendor sourcing, contract negotiation, timelines and onsite excellence.
• Own campaign and CRM operations . Build, launch and maintain Salesforce and Outreach campaigns that attribute every touch to pipeline and revenue, with Sendoso acceleration where applicable.
• Measure, learn, and optimize . Define KPIs, stand up dashboards, publish retros, and use insights to shift budget towards top-performing formats.
• Cross-functional leadership without formal authority . Align Channel AEs, sales leadership, extended field marketing, demand gen, and marketing ops on priorities, calendars, and measurement. Remove blockers and keep events on track.

Requirements

• 4-6 years in field, channel, or demand gen marketing, owning strategy, budget, and hands-on execution in high-growth SaaS.
• Proven ability to build and scale repeatable partner playbooks that drive measurable pipeline and revenue.
• Financial and operational rigor, including vendor management and budget optimization
• Salesforce and ideally Outreach and Sendoso experience, with the ability to architect campaigns that drive revenue.
• Executive communication skills, strong stakeholder management, and comfort operating with high autonomy.
• Creative problem solver who ships quickly, learns fast, and continuously raises the bar.
• Work ethic that matches our pace – sleeves rolled up, high throughput, and clear prioritization.