Responsibilities

• Partner with franchise owners to activate local marketing plans that drive awareness, qualified leads, and first-time trial.
• Identify and activate high-impact opportunities across community partnerships, events, influencers, referrals, grassroots marketing, and other local acquisition tactics.
• Help studios build meaningful relationships with complementary businesses, organizations, and communities that introduce new audiences to PVOLVE.
• Adapt broader PVOLVE campaigns and initiatives for local-market relevance while maintaining a consistent, premium brand experience.
• Translate local marketing opportunities and owner requests into clear creative briefs, messaging, and activation plans, partnering with Creative and channel teams to bring them to life.
• Use performance insights and market learnings to continuously improve local activation and share successful tactics across the network.
• Serve as a trusted marketing resource to franchise owners, helping them prioritize opportunities and execute effectively within their markets.
• Coach owners on local marketing best practices and how local, paid, social, CRM, referral, and other marketing efforts work together to drive acquisition.
• Provide practical tools, templates, training, and resources that strengthen owner marketing capability and make execution easier.
• Travel to priority markets to understand local dynamics, identify growth opportunities, and support key marketing initiatives.

Requirements

• 4–6 years of experience in field, local, community, franchise, or multi-location marketing.
• Demonstrated experience executing marketing programs that drive measurable customer acquisition, lead generation, trial, or traffic.
• Strong local marketing experience across community partnerships, events, influencers, referrals, and grassroots activation.
• Strong creative instincts and writing skills, with the ability to develop clear messaging and provide thoughtful feedback on marketing materials.
• Working knowledge of paid digital marketing, including the ability to interpret key metrics and discuss campaign performance.
• Excellent project management and organizational skills with the ability to manage multiple markets and priorities.
• Confidence working directly with business owners and the ability to influence, guide, and build productive relationships.
• Comfortable using performance data to evaluate marketing activity and inform recommendations.
• Fitness industry experience required; franchise or multi-location experience strongly preferred.
• Ability to travel approximately 25–35%.