Responsibilities

• Drive local traffic through fundraisers and key activations (about 60% of the role).
• Support and execute new store openings and assist with the turnaround of underperforming restaurants (about 15%).
• Provide coordinated, relevant restaurant-level information and insight back to the team (about 15%).
• Execute national campaigns correctly at the store level and flag gaps for correction (about 10%).
• Manage all marketing workstreams for assigned restaurants.
• Track and report sales, traffic, and promotional performance by channel, daypart, menu family, and day of week to surface opportunities and risks.
• Collect and elevate local market intelligence, including competitor activity, customer feedback, and emerging trends.
• Support weekly, monthly, and quarterly reporting related to field marketing initiatives and local performance.
• Support the management and execution of the local store marketing budget in alignment with approved parameters.
• Maintain a strong field presence by regularly visiting restaurants to assess execution, gather feedback, and support teams.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent field experience.
• 3+ years in field marketing, local store marketing, or community roles.
• A track record building local traffic and community.
• Close to the community and comfortable on the ground in restaurants.
• Experience in restaurant marketing is required
• Proven experience executing commercial driving Field Marketing programs.
• Strong analytical mindset with ability to interpret sales, traffic, and promotional performance data
• Experience managing local marketing budgets and vendors
• Ability to spend 70%+ of time in the field, including restaurant visits and community engagement
• Reliable personal vehicle and valid driver's license required.