Field Marketing Manager- New Studio Openings & Growth

West Hollywood, CA (On-site)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the studio launch marketing, from pre-sale to the first 90 days, with tight cross-functional alignment and a data-informed local approach.

Growth & Launch Planning: Build market-entry playbooks and lead activation for new openings.
Cross-Functional Partnership: Coordinate with Real Estate, Ops, and Sales to align timelines and campaigns.
Local Insights to Activation: Use Placer demographics and market data to tailor tactics that drive pre-sale leads and memberships.

Job Description

Responsibilities

Lead the marketing strategy and on-the-ground execution for all assigned new Barry’s studio openings.
Develop comprehensive market entry and launch plans that build awareness and drive pre-sale memberships prior to opening.
Partner with Real Estate, Operations, and Marketing/Sales teams to align timelines and marketing activation phases for new studio openings.
Support the full new studio lifecycle, including:Market introduction and brand awarenessPre-sale lead generationPre-opening membership acquisitionPre-Sale & Post-Sale GoalsGrand opening marketing and launch eventsFirst 90-day stabilization strategy
Travel to new markets to lead local marketing activation during key phases of the opening process.
Serve as the primary marketing partner to studio leadership during the pre-opening and early operating phases.
Execute market demographic deep dive utilizing Placer data provided in order to understand specific tactics for the target client “type” using the demographic tactic playbook
Drive performance against key new studio success metrics by leveraging market insights, performance data, and analytics to optimize launch strategies and accelerate growth.
Drive performance against critical NSO KPIs, including:Pre-sale membership goalsLead generation and conversionFirst-timer acquisitionPaid attendance and class utilizationEarly retention milestonesCommunity partnership growth
Utilize market research, demographic insights, competitive analysis, and client behavior data to inform localized opening strategies and identify opportunities for client acquisition.

Barry's

3.8 Glassdoor

Barry's is the original high-energy cardio and strength interval training workout. Having launched in 1998 in Los Angeles it went on to spur a global boutique fitness movement. Since then, it has grown from “The Best Workout in the World,” to become not just a fitness leader, but a community and lifestyle with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With more than 84 studios spanning 14 countries, plus Barry’s X – the brand’s inaugural digital fitness experience – Barry’s now brings its global Fit Fam community to its signature Red Room both virtually and physically. Following the success of the original workout, Barry’s expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training with monthly benchmarks for attainable goal setting); RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with traditional Barry’s floor work); and Barry’s X, the first-of-its-kind digital fitness community, that features both Live and On-Demand classes, each with Express and Full Length versions. Now a worldwide phenomenon with a cult-like following, Barry’s makes working hard and getting strong, fun.

Founded in 1998

Miami, Florida, USA

1.2K employees (67 in marketing)

www.barrys.com

66% recommend to a friend

66% CEO approval