Responsibilities

• Lead the development of an integrated local/national field marketing strategy in close collaboration with the Director of Marketing, ensuring field marketing efforts connect to and reinforce national brand goals, campaign priorities and organizational objectives while also strengthening local community engagement and brand building
• Manage, mentor and develop field marketing team members, building individual capacity and a high-performing, mission-aligned field marketing team
• Set and track KPIs for field marketing, and report progress and insights to the Director of Marketing and other stakeholders
• Follow and share trends in local field marketing, experiential marketing activations and local brand-building to continuously evolve and strengthen the function
• Help establish and sustain a culture of learning, collaboration and continuous improvement across the field marketing team
• Serve as an additional liaison to the advancement team, supporting local activations and national storytelling connected to showcase programs, corporate activations and events at the intersection of brand and donor relationship building
• Collaborate with advancement on integrated strategies and activations that align local community engagement with fundraising priorities
• Support the development of compelling local narratives and experiences that deepen donor connection to the organization and the mission
• Identify recurring needs and gaps across field teams and spearhead development of scalable resources including toolkits, DIY guides and how-to templates that equip and empower field staff to lead local efforts independently when hands-on marketing team support isn’t available
• Serve as a national brand steward, representing the brand and enabling and inspiring field staff to embody our brand vision, mission, voice, values and identity in every community interaction

Requirements

• Bachelor’s degree in Marketing, Communications, Environmental Studies, a related field, or equivalent experience
• 5-7 years experience in marketing, communications, community engagement or related field
• Experience leading or managing a team, including direct supervision of at least one team member
• Demonstrated success developing and executing integrated local/national marketing strategies, including measurable KPIs and performance reporting
• Experience planning and executing events or in-person activations in service of a national brand, whether in a commercial, retail, conservation or nonprofit context, or equivalent experience that demonstrates an understanding of how local activations connect to and build brand value at scale
• Experience collaborating across teams (e.g., advancement, communications, program staff) to align efforts and drive shared outcomes
• Experience with content strategy + creation in a professional setting, including writing, photography, social media and video
• Familiarity with brand standards and the ability to apply and enforce them consistently across varied local contexts
• Must be authorized to work in the United States

Preferred

• Experience in nonprofit fundraising activations and storytelling across campaigns.
• Experience with conservation or outdoor brands and field marketing within environmental organizations.