Responsibilities

• Strategic Planning : Develop and implement regional marketing strategies that align with overall company objectives and target audience needs.
• Campaign Execution : Plan, coordinate, and execute field marketing campaigns, events, and promotions to generate leads and drive sales.
• Market Research : Conduct market analysis to identify opportunities, competitive landscape, and customer preferences, ensuring marketing strategies are data driven.
• Collaboration : Work closely with sales, product, and corporate marketing teams to ensure alignment of messaging, goals, and initiatives.
• Performance Tracking : Monitor and report on the effectiveness of marketing initiatives, analyzing metrics and making recommendations for improvement.
• Local Partnerships : Build and maintain relationships with local businesses, community organizations, and influencers to enhance brand presence and drive community engagement.
• Content Creation : Collaborate with the marketing team to develop localized marketing materials, including brochures, presentations, and social media content.
• Training and Support : Provide training and support to local sales teams on marketing initiatives and best practices.
• Sales : Assist with sales efforts as needed, including direct selling and product demonstrations

Requirements

• 1–3 years of experience in marketing, events, sales, or customer-facing roles
• Comfortable speaking with individuals and groups
• Strong organization and follow-through
• Ability to manage multiple projects in a fast-moving environment
• Willingness to work occasional evenings/weekends for events
• Ability to travel regionally in a company vehicle
• Valid driver’s license
• Physical requirements: able to stand, sit, talk, hear, reach, etc. (as listed)

Preferred

• Motivated and coachable
• Willingness to grow and develop marketing execution skills
• Experience in lead generation strategy (preferred)
• Cross-functional collaboration experience (preferred)

Benefits

• Health, Vision, Basic Dental & Life Insurance, STD, LTD, 401k, Paid Time Off, Paid Training