Field Marketing Manager

Responsibilities

• Strategy Development: Create and implement comprehensive field marketing strategies tailored to regional market needs to drive new lead and pipeline generation.
• Field Event Management: Plan, organize, and execute high-impact field events, including regional events, roundtables and conferences, to drive lead generation and strengthen customer relationships.
• Lead and own a flagship event within the Procurement Innovation on Tour series in your region, overseeing end-to-end execution including agenda development, speaker coordination, venue selection, catering, and all other event planning and delivery activities.
• Account-Based Marketing (ABM): Develop and implement ABM strategies targeting key segments of accounts, creating customized marketing programs that resonate with specific customer needs to support lead generation and engaged accounts conversion.
• Campaign Management: Design and execute integrated marketing campaigns in collaboration with the product marketing and digital teams, including events, webinars, and digital initiatives, to generate leads and nurture customer relationships.
• Collaboration with Sales Teams: Partner with sales leadership to understand market dynamics, customer needs, and sales objectives, ensuring marketing efforts effectively support sales goals
• Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives through metrics and KPIs, making data-driven adjustments to optimize performance.
• Budget Management : Manage the field marketing budget, ensuring effective allocation of resources and maximizing ROI on marketing activities.
• Travel to field events 15-25% expected
• This role is essential for driving our field marketing strategy and ensuring alignment with our sales objectives, particularly through impactful events and targeted ABM initiatives.

Requirements

• 6+ years of marketing experience, including 3+ years in field marketing
• Field Marketing Expertise : Demonstrated experience in managing field events and executing successful marketing programs that drive customer engagement and lead generation.
• +3 years experience in managing and executing in-person hosted events
• ABM Proficiency: Strong understanding of Account-Based Marketing principles and best practices, with a track record of developing targeted campaigns.
• Project Management Skills: Exceptional organizational and project management abilities, with experience in coordinating multiple initiatives simultaneously.
• Analytical Thinking : Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement.
• Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling messaging and engage diverse audiences.
• Collaboration and Teamwork: Proven ability to work collaboratively across teams, driving alignment between marketing and sales.
• Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities while maintaining focus on key objectives.
• Creative Problem-Solving: Innovative mindset with a knack for developing creative solutions to marketing challenges and identifying new opportunities for growth.

Preferred

• Bilingual (English/French) candidates preferred.
• Hubspot experience, and ABM tools like Demandbase, a plus
• Master’s degree a plus

Benefits

• Hybrid working model (3 days in the office per week)
• We offer exceptional benefits including medical, dental, vision, retirement (with company match), and much more.
• Regular social events, competitive outings, team running events, and musical activities
• Sustainable Growth, Privately Held
• A stable and cash-flow positive Company since 10 years
• Snacks and weekly lunches in the office
• Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
• Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued