Responsibilities - Own the research, evaluation, and recommendation for which conferences and field events Instrumentl should invest in - Build and maintain the event calendar aligned with marketing and revenue goals - Develop a clear POV on where we show up, why it matters, and what success looks like for each event - Track spend against approved budgets, flag overages or savings opportunities, and ensure strong ROI discipline across the events portfolio - Drive every phase of conference execution: securing booth and sponsorship opportunities, managing organizer relationships, coordinating registrations, cross-functional preparation and coordination, swag and shipping - Build repeatable event playbooks and process documentation so the program scales smoothly with clear expectations for involved teams - Partner with Sales, RevOps, PMM, Partnerships, and Virtual Events to drive registrations, coordinate co-marketing opportunities, build pre-event outreach sequences, and create post-event nurture campaigns that extend reach across channels - Plan and execute conference-adjacent opportunities including happy hours, dinners, and gatherings that deepen relationships with prospects and customers outside the exhibit hall - Manage relationships with event organizers, venues, A/V providers, swag vendors, and logistics partners - Negotiate contracts and sponsorship packages to maximize value - Help define what Instrumentl's in-person event presence should look like outside of conferences, including developing repeatable event formats, audiences, cadences, and goals - Bring a strategic POV on how in-person events can deepen relationships with customers, advocates, and prospects in ways other channels can’t - Own the program end-to-end: venue sourcing, guest list curation, invite campaigns, onsite hosting, internal team briefing, and post-event follow-up - Build the playbook from scratch (city selection, format templates, budget guardrails) so the program is repeatable and scalable from day one - Track engagement outcomes and surface qualitative insights to Product, Marketing, and Partnerships to continuously refine the program - Own the lead capture process at events including badge scanning, QR codes, intake forms; ensure clean, timely handoff of attendee data to RevOps and Sales - Track event performance against pipeline goals, including leads generated, meetings booked, opportunities influenced, and cost efficiency - Produce post-event recaps with actionable insights and recommendations including capturing on-the-ground intelligence on customer sentiment, competitive presence, and market trends that inform PMM, Product, and Leadership teams - Serve as the field intelligence function for the company, synthesizing what you're hearing and seeing at events into a regular loop with Sales, PMM, and Partnerships - Own the narrative on which in-person events are working, and why Requirements - 4–7 years of B2B event marketing experience in a SaaS or tech environment - A track record of owning successful conference and trade show programs end-to-end including event prioritization, budget management, cross-functional coordination, vendor partnership, onsite logistics and ownership of business outcomes - Comfort operating in a fast-moving startup environment; you're equally capable of thinking strategically and setting up the booth kit - You bring a spirit of operational rigor and continuous improvement; you're always looking for ways to make the next time better and have an eye for efficiency - Ability to travel up to 30% of the time Preferred - Experience working with or selling into nonprofits, or familiarity with the grants management space - Experience with startups or demonstrated ability to build and scale event programs from scratch, including creating playbooks, processes, and repeatable frameworks - Experience marketing to a mission-driven buyer or community - Experience leading owned event formats (roundtables, partner events, community events, etc) Benefits - 100% covered health, dental, and vision insurance for employees (50% for dependents) - Generous PTO, including parental leave - 401(k) - Company laptop and home-office stipend - Bi-annual company retreats