Responsibilities

• Supports the Marketing Team in executing key tactics that support marketing strategies that help increase restaurants’ profitable topline sales and build brand relevancy in the marketplace.
• Manages all System (Corporate and Franchise) media plans and Local Marketing Budgets to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability.
• Partners closely with the media agency to establish clear guidelines, timelines, and creative versioning required for both Corporate and Franchise media plans.
• Key marketing liaison to all Corporate and Franchise Operators. Manages creative requests, ideas, and feedback in a timely manner while providing excellent field relations and support.
• Key liaison to marketing vendor(s), including, but not limited to POP and Media Agency.
• Marketing Representative in cross-functional Project Team, contributing to the marketing execution of all tests, special projects, and promotional rollouts.
• Responsible for maintaining and updating ship lists, store location lists, and location listings and reviews management tools.
• Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs.
• Assists with Administrative Duties such as maintaining a budget, agendas, notes, and action items for meetings, and submitting requests through a project management platform.
• Maintains and updates project(s) status and related activities through a project management platform.
• Directs New Restaurant Marketing Plans and assists in all Marketing-related functions associated with openings.
• Manages Local Restaurant Marketing plans and support material.