Field Marketing Manager at Fat Brands, Inc. | Lexington, KY | $75K/yr – $90K/yr

Fat Brands, Inc.

Field Marketing Manager

Lexington, KY (Remote)

$75K/yr – $90K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own local restaurant marketing execution and budget governance for both corporate and franchise channels, balancing profitability with brand relevance.

Growth & Execution: Own local marketing plans, test rollouts, and cross-functional campaign scheduling to hit SSS targets.
Agency & Vendor Coordination: Align media guidelines, timelines, and creative versions with agencies for corporate and franchise programs.
Field Enablement & Ops: Serve as marketing liaison to operators and vendors, manage requests, ship/location lists, CRM touchpoints, and project statuses.

Job Description

Responsibilities

Supports the Marketing Team in executing key tactics that support marketing strategies that help increase restaurants’ profitable topline sales and build brand relevancy in the marketplace.
Manages all System (Corporate and Franchise) media plans and Local Marketing Budgets to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability.
Partners closely with the media agency to establish clear guidelines, timelines, and creative versioning required for both Corporate and Franchise media plans.
Key marketing liaison to all Corporate and Franchise Operators. Manages creative requests, ideas, and feedback in a timely manner while providing excellent field relations and support.
Key liaison to marketing vendor(s), including, but not limited to POP and Media Agency.
Marketing Representative in cross-functional Project Team, contributing to the marketing execution of all tests, special projects, and promotional rollouts.
Responsible for maintaining and updating ship lists, store location lists, and location listings and reviews management tools.
Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs.
Assists with Administrative Duties such as maintaining a budget, agendas, notes, and action items for meetings, and submitting requests through a project management platform.
Maintains and updates project(s) status and related activities through a project management platform.
Directs New Restaurant Marketing Plans and assists in all Marketing-related functions associated with openings.
Manages Local Restaurant Marketing plans and support material.

Requirements

Bachelor’s Degree in Marketing or Related Field
Minimum 5 Years Experience in Franchise restaurant marketing
Excellent Project Management, Communication and Organizational Skills
Proficient in Microsoft Word, Excel, Outlook, PowerPoint, Asana, Adobe Acrobat

Preferred

Understanding of Franchise Business, a Plus

Fat Brands, Inc.

3.8 Glassdoor

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Yalla Mediterranean, Ponderosa and Bonanza Steakhouses, Twin Peaks, Fazoli's, Native Grill & Wings, Smokey Bones and franchises over 2,300 units worldwide.Our passionate and dedicated in-house support teams work across all brands. The Operations, Construction, Purchasing, Architecture & Design, Kitchen Design, Training, Logistics and Marketing departments are highly experienced and dedicated to helping our franchisees achieve their entrepreneurial goals. Our franchisees are in business for themselves, not by themselves. Our strategically aligned, complimentary restaurant concepts, provide our franchisees the opportunity for continued growth within the markets they develop, across multiple brands and industry segments, while diversifying their portfolio of brands.

Founded in 2017

Beverly Hills, California, USA

208 employees (41 in marketing)

www.fatbrands.com

68% recommend to a friend