Field Marketing Manager

Responsibilities

• Shop Performance Optimization – Partner with operations to diagnose barriers and deploy local marketing solutions that lift estimates and repair orders.
• Innovation Engine – Test new tactics and evaluate scalability across the system.
• Brand Consistency – Ensure shops execute against brand standards and promotions to deliver the Maaco customer promise.
• Insights & Reporting – Provide actionable insights to marketing leadership, surfacing best practices that influence broader field marketing playbooks.
• Communication - Hold one-on-one communications with DMAs and franchisees across system to communicate local marketing and media plans.
• Customer Engagement - Leads all FZ to consumer efforts including Call Center, Reputation Management, and Promotions

Requirements

• Must be able to work in the United States, on an on-going basis, without sponsorship.
• 5+ years in field, retail, or multi-unit marketing (corporate or franchise experience strongly preferred).
• Proven success executing local marketing plans that delivered measurable growth.
• Business acumen with budget ownership or P&L exposure a plus.
• Strong, collaborative working partner; builds trust with field and cross-functional teams.
• Excellent communicator who can make insights actionable for both leadership and shop-level teams.
• Self-starter that excels in a performance driven environment, detail-oriented.
• Ability to create and deliver presentations to franchisees and senior level management.
• Bachelor’s degree required.

Preferred

• franchise experience strongly preferred

Benefits

• Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.