Responsibilities

• External Event Strategy & Planning: Develop and lead the enterprise external event strategy, including trade shows, industry conferences, association participation, sponsorships, and customer-facing events.
• Establish event selection criteria aligned to priority verticals, services, and market growth objectives.
• Build and manage an annual event roadmap, ensuring appropriate allocation of budget and resources across national, regional, and local opportunities.
• Evaluate new event opportunities, hosted event concepts, and partnership activations that align with strategic priorities.
• Trade Shows & Industry Event Execution: Oversee end-to-end planning and execution of trade shows and industry conferences, including budgeting, vendor management, booth strategy, messaging alignment, and logistics coordination.
• On-site support may be recommended for certain events but not all.
• Develop standardized processes for booth design, promotional materials, signage, and event marketing assets in partnership with brand and communications and approved merchandise vendor.
• Partner with branch and sales teams to define pre-event outreach strategies, target account engagement, and meeting scheduling.
• Ensure structured post-event follow-up processes are in place to maximize lead conversion and pipeline impact.
• Track and report on event performance, including lead volume, lead quality, pipeline influence, and overall ROI.

Requirements

• 5+ years of experience in event marketing, field marketing, or integrated marketing roles (B2B experience preferred).
• Demonstrated experience leading trade show strategy and executing complex, multi-market event programs.
• Experience supporting distributed sales teams or multi-location organizations preferred.
• Strong project management and vendor management skills, with the ability to manage multiple concurrent events.
• Comfortable influencing stakeholders and driving alignment across cross-functional teams.
• Strong communication and organizational skills, with attention to detail and deadline management.
• Willingness to travel as needed to support key trade shows and customer events.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Preferred

• A strategic and detail-oriented marketer who understands how to turn events into measurable business impact.
• Someone who can bring structure and consistency to enterprise event strategy while enabling local market activation.
• A collaborative partner to sales and branch leadership who ensures events are aligned to growth priorities—not just attendance.
• A proactive self-starter who can balance logistics, creativity, and performance measurement in a distributed organization.

Benefits

• Comprehensive Benefits: Health, dental, vision, prescription coverage, life insurance, and 401(k) with company match.
• Work-Life Balance: Generous paid time off for rest, family, and self-care.
• Career Growth: You’ll benefit from continuous learning, mentorship, and leadership training including access to C&B University, our in-house development program.
• Supportive Culture: Innovation, creativity, and teamwork are at the heart of everything we do.