Field Marketing Manager

Responsibilities

• Develop and execute market-wide and store-specific marketing plans to increase customer loyalty and brand preference.
• Drive catering and in-store sales through strategic outreach, events, and partnerships.
• Create PR opportunities by building relationships with local media, influencers, and community leaders.
• Collaborate with general managers to ensure consistent and impactful local marketing execution and supported by the stores.
• Monitor and optimize marketing performance using data-driven insights to maximize ROI.
• Ensure consistency in messaging, branding, and overall marketing efforts.
• Maintain organized project documentation, including project plans, timelines, status updates, and reports to track progress and measure success.
• Define and achieve metrics for traffic growth and catering sales.

Requirements

• Strong local marketing, and community engagement experience preferably in restaurant marketing.
• Strong preference for candidates with a deep familiarity of the Reno community.
• Must be a self-starter who is comfortable interacting and connecting with customers and members of the community.
• Proficiency in digital marketing and analytics to measure and improve campaign success.
• Exceptional communication and relationship-building skills with general managers and leadership.
• Creative thinker with the ability to craft unique, market-dominating campaigns.
• Proficiency in Microsoft Office Suite and familiarity with marketing tools and platforms (e.g., social media management, email marketing, analytics).
• College students (marketing, communications, business, or related majors encouraged!)

Benefits

• Capriotti’s Sandwich Shop takes pride in offering a comprehensive benefits package designed to support your well-being and professional growth. Our team members enjoy competitive wages along with a range of benefits, including medical, dental, vision, life insurance, 401(k) plans, generous vacation, and personal time off. At Capriotti’s, we’re committed to taking care of our people so they can focus on what they do best—being extraordinary.