Responsibilities

• Field Team Leadership & Development
• Serve as a role model for professionalism, work ethic, and collaboration — setting the standard for excellence in the field.
• Lead, train, and coach Field Marketing Coordinators to execute high-quality activations, ensuring consistent brand representation and compliance.
• Take ownership of team performance and results, understanding that success is a collective effort achieved through accountability and teamwork.
• Participate directly in field activities as needed to support business priorities — leading by example and fostering a hands-on, “all-in” culture.
• Evaluate team performance regularly, providing real-time feedback, mentorship, and development opportunities to strengthen capability and confidence.
• Retail & Budtender Engagement
• Build and maintain strong relationships with dispensary partners, store managers, and retail staff to maximize MFUSED’s retail performance and visibility.
• Coordinate and deliver budtender training sessions to educate retail teams on MFUSED products, brand values, and our unique value proposition.
• Ensure retail displays, point-of-sale (POS) materials, and activations uphold brand standards and compliance requirements.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent combination of education and experience).
• 5+ years of experience in field marketing, retail marketing, or brand activation, preferably within cannabis, CPG, or lifestyle industries.
• Demonstrated success leading regional or distributed teams with a focus on accountability, motivation, and mentorship.
• Proven ability to lead by example — maintaining a strong “all-in” attitude and willingness to step in wherever needed.
• Experience training retail staff or budtenders on product knowledge and brand storytelling.
• Strong understanding of retail operations, merchandising, and consumer engagement strategies.
• Excellent communication and interpersonal skills — able to speak confidently with retailers, budtenders, consumers, and internal teams.
• Highly organized and adaptable, with exceptional problem-solving and time management skills.
• Analytical skills with experience capturing and interpreting field data and consumer insights.
• Reliable transportation, valid driver’s license, and ability to travel between retail locations, team meetings, and events as required.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance