Field Marketing Manager

Responsibilities

• Develop and execute North America field marketing strategies and programs aligned with Sales priorities, business objectives, target accounts, and growth opportunities.
• Build strong relationships with Sales leadership and account teams, serving as a trusted marketing partner and maintaining regular alignment on priorities and opportunities.
• Partner with Sales to determine where marketing should focus and why, translating business needs into programs that strengthen customer engagement, generate demand, and help influence pipeline and business growth.
• Lead the strategy and execution of customer events, executive engagements, industry events, trade shows, workshops, webinars, and other field programs.
• Own the event experience from planning through on-site execution, ensuring programs are well executed, engaging, and aligned with business objectives and target audiences.
• Drive demand generation through targeted marketing programs and account-focused engagement strategies.
• Partner across Business Units, Product Marketing, Corporate Marketing, and other teams to align programs, messaging, audiences, and execution.
• Manage program budgets, vendors, timelines, logistics, and resources while maintaining a high standard of execution.
• Establish program objectives and success metrics, analyze results, and use insights to improve future programs and marketing investments.
• Drive Sales alignment and post-program follow-up to help turn engagement into meaningful customer conversations and opportunities.

Requirements

• 10+ years of experience in B2B field marketing, event marketing, demand generation, or related disciplines, with significant experience developing regional marketing strategies and leading complex field programs.
• Experience developing targeted marketing programs that complement field activities and support regional business priorities.
• Strong event marketing experience, including strategy, planning, production, and on-site execution of customer events, executive engagements, industry events, trade shows, workshops, and other field programs.
• Strong experience partnering with Sales leaders and account teams to understand business priorities and develop effective marketing strategies and programs.
• Proven ability to operate at both a strategic and executional level—from advising stakeholders and developing plans to driving successful programs in the field.
• Strong business acumen and understanding of how marketing supports customer engagement, demand generation, Sales effectiveness, and business growth.
• Proven ability to build trusted relationships and influence cross-functional stakeholders without direct authority.
• Strong analytical skills with experience measuring program effectiveness and using results to inform decisions.
• Excellent project management, communication, presentation, and organizational skills.
• Strong ownership, judgment, resourcefulness, and attention to detail.

Preferred

• Experience supporting enterprise B2B Sales organizations.
• Experience B2B demand generation and field marketing.
• Experience supporting highly technical products or engineering-focused audiences.
• Experience working across geographically dispersed teams.
• Ability to travel up to 35%.

Benefits

• paid vacation and paid holidays
• 401(k) plan with employer match
• employee stock purchase plan
• a variety of medical, dental and vision plan options
• and more.