Responsibilities

• Full Program Ownership: Own end-to-end planning & execution of sampling plan including Brand Ambassador recruiting and training, event programming, budget, inventory management, logistics, and reporting.
• Event Program: Identify, negotiate, plan, and lead local event strategies to boost brand awareness and engage directly with consumers. This includes researching events, outreach, coordination, and hands-on execution at major events.
• Budget Management: Manage total budget across product logistics, cold-chain, staffing, event sponsorships, branded assets, and mobile sampling vehicle(s).
• Team Management: Hire, train, and manage team of Brand Ambassadors responsible for event activations and experiential campaigns operating 3-5 days per week during key summer months
• Own all event sponsorships, permits, negotiations, logistics, and activations.
• Manage Beyond Meat's marketing activity in the region with tools to measure and track accountability, including budget, product, and asset inventory.
• Reporting: weekly reporting (by channel/location/SKU), QR/ coupon scan rate, UGC volume, cost per sample; correlate with retail sell-through data etc. – ensure measurable retail velocity lift in sampling zones vs. non-sampling zones.
• Market Knowledge: Build deep knowledge of the local market and community partners to develop successful and profitable programing for Beyond.
• Sales Support: Cultivate strong relationships with store teams, ensuring our products are well-merchandised and generating excitement around new launches and promotions.
• Relationship Building: Develop and maintain relationships with event organizers, local influencers, and community partners while representing the brand at events. Leverage these connections to identify and secure new opportunities for collaboration, sponsorships, events, and promotional activities.