Responsibilities

• Program Ownership: Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
• Pipeline Acceleration: Partner closely with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to engage target audiences and maximize pipeline generation.
• Cross-Functional Event Execution: Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
• Scalable Best Practices: Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
• Performance & ROI Tracking: Own the tracking and reporting of program results, closely monitoring event KPIs, lead flow, pipeline creation, and overall program ROI.

Requirements

• 7+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
• Deep event planning and management knowledge with a proven track record of successfully executing multifaceted events across tight timelines.
• Strong relationship-builder with the ability to lead cross-functional teams, work with executives and high-profile speakers, and drive buy-in from sales leadership.
• Operationally minded self-starter with high autonomy, strong project management skills, and the ability to adapt to fast-paced environments.
• Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions.
• Ability to travel regionally as needed.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences