Field Marketing Lead

Responsibilities

• Own the events strategy. Build and manage an annual calendar of state and regional parks & recreation association conferences (e.g., CPRS, NRPA, and state chapters), trade shows, and industry gatherings. Decide where we show up, at what level, and why.
• Run flawless execution. Manage sponsorships, booth design, shipping, swag, speaking slots, staffing, and logistics end to end. Make Rec the booth everyone talks about.
• Create Rec-hosted experiences. Design and run customer dinners, regional roadshows, executive roundtables, user groups, and webinars that bring prospects and customers together.
• Drive pipeline with Sales. Partner with AEs and SDRs on territory plans, pre-event outreach, meeting booking, and post-event follow-up. Own lead capture, routing, and handoff.
• Activate customers as champions. Turn happy customers into speakers, panelists, and references; build programs that grow our community of advocates.
• Build regional and account-based campaigns. Launch targeted plays for key regions, procurement cycles, and named accounts, combining events, direct mail, email, and digital.
• Measure everything. Track cost per meeting, pipeline sourced and influenced, and ROI by event. Report results and reallocate budget based on what works.
• Manage budget and vendors. Own the field marketing budget, association relationships, and agency/vendor partners.

Requirements

• 5+ years in field, event, or regional marketing, ideally at a B2B SaaS company.
• A track record of owning a multi-event calendar and tying events to measurable pipeline and revenue.
• Strong partnership with Sales - you speak their language and earn their trust.
• Exceptional project management: you can run five events at once without dropping details.
• Comfort with a CRM (HubSpot or Salesforce) and marketing automation for lead capture, routing, and reporting.
• Clear, confident communication, on stage, in a room of directors, or in a Slack thread.
• Willingness to travel roughly 30–40%, with heavier stretches during conference season.
• A scrappy, ownership mindset suited to a fast-growing startup.

Preferred

• Experience selling or marketing to government, public sector, or municipal buyers (GovTech).
• Familiarity with the parks and recreation community and its associations.
• Experience with account-based marketing tools and event platforms.
• Past experience as the first field marketer, building a function from scratch.

Benefits

• Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.