Field Marketing and Events Manager

Responsibilities

• Recruit, hire, train, coach, and manage a team of Lead Generators and Brand Ambassadors.
• In collaboration with the Marketing Manager and leadership, research, evaluate, schedule, and manage home shows, fairs, festivals, community events, retail activations, sponsorships, and other lead generation opportunities.
• Work with the Marketing Manager to build quarterly and annual event calendars that align with broader marketing priorities and create consistent lead generation activity.
• Lead from the front by regularly working events, engaging prospective customers, and coaching the team in real time.
• Set clear goals for customer conversations, qualified leads, appointments, and overall event performance.
• Coordinate event staffing, booth space, displays, lead capture, setup, and breakdown, while working with Marketing on signage, messaging, promotional materials, and brand consistency.
• Develop scripts, talking points, objection handling, and appointment-setting standards for the team.
• Track leads, appointments, conversion rates, and resulting revenue to assess performance with the Marketing Manager and leadership
• Use Salesforce reporting to evaluate performance and ensure leads are properly tracked.
• Partner with marketing and sales leadership to improve appointment quality, follow-up, event selection, and overall results.

Requirements

• Competitive, organized, confident, and comfortable taking ownership without needing constant direction. You should enjoy working with people, developing a team, and being in the field.
• Ideal experience includes event marketing, field marketing, lead generation, appointment setting, retail promotions, canvassing, direct sales, or experiential marketing.
• Previous experience recruiting, coaching, or managing employees is strongly preferred.
• Experience in home improvement, bathroom remodeling, windows, roofing, HVAC, solar, flooring, or another appointment-driven industry is especially valuable.
• You should be comfortable approaching prospective customers, starting conversations, coaching others to do the same, and using performance data to improve results.
• A valid driver's license, reliable transportation, and the ability to travel throughout Michigan and Northwest Ohio are required.
• Regular weekend availability is required, with some evening work depending on the event schedule.