Field Marketing and Engagement Intern

Grove City, PA (Unknown)

Salary Not AvailableIntern/New GradFull time

Posted 3 months ago

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Job Summary

Drive campus dining marketing efforts by coordinating on-site activities, social media, and student liaison work to boost engagement and awareness.

  • Own on-campus marketing activities, coordinating pop-ups, demos, tastings, and promotions within budget.
  • Must-have: Strong written/verbal communication and detail orientation.
  • Standout: Social media management on Facebook, Twitter, and Instagram.

Job Description

Responsibilities

  • Partners with Field and Center Marketing partners to activate interactive marketing and promotional activities (pop-ups, demos, tastings, etc.) and successful sales campaigns within a budget.
  • Works with on-site management team to develop effective unique marketing campaigns and communications s that meet critical campus community needs.
  • Coordinates execution and interaction of social media strategy, designed to engage and inform target audiences
  • May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms.
  • Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.
  • Act as a student liaison to various departments and organizations on campus and assists with Dining Committee meetings or regular feedback events to obtain guest insights.
  • Contributes to the planning and execution of the account's participation in campus and community events to promote awareness of dining programs, increase auxiliary sales and strengthen brand perception.
  • Elevates all client/account risks to Manager and supports mitigation strategies.
  • Supports site leader with team member engagement activities that mirror guest engagement to close gaps.

Requirements

  • Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field
  • Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
  • Ability to manage and prioritize multiple projects in a fast-paced environment.
  • Experience utilizing social media sites including Facebook, Twitter, and Instagram
  • Fluent in Microsoft Office Suite and technologically savvy
  • Confident with an outgoing, upbeat, friendly personality
  • A demonstrated team player

Preferred

  • A demonstrated team player
  • Confident with an outgoing, upbeat, friendly personality
  • Fluent in Microsoft Office Suite and technologically savvy
  • Experience utilizing social media sites including Facebook, Twitter, and Instagram
  • Ability to manage and prioritize multiple projects in a fast-paced environment
  • Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
  • Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field
Parkhurst Dining logo

Parkhurst Dining

3.5 Glassdoor

Parkhurst Dining is a food service company dedicated to creating personal relationships and authentic culinary experiences for corporations and private higher education institutions.With an ever-present focus on quality, sustainability, and craftmanship, we offer a personalized approach to dining services and catering, tailoring highly customized programs to meet the needs of each client. Though we hang our hat on customization over standardization, Parkhurst Dining remains unwavering in our Culinary Gold Standards, which range from made-from-scratch pizza dough, to fresh stock soups, to hand-cut French fries.We aim to nourish, comfort, and excite through our food offerings every single day.

Founded in 1996
Homestead, Pennsylvania, USA
1.2K employees (52 in marketing)
60% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
8.6K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
51 (4% of company)
Median Career Experience
7 years
Median Tenure
3.4 years