Responsibilities

• Local Market Growth Strategy: Execute marketing strategies that support continued growth in established Barry’s markets, Identifying opportunities to increase demand and class utilization, Supporting studios in attracting new clients to the brand, Maintaining Barry’s visibility and brand relevance in competitive markets, Partnering with studio leadership/operation teams to identify market-specific growth opportunities
• Client Acquisition: Drive new client acquisition through local marketing initiatives and partnerships., Identifying and developing relationships with local businesses, corporate partners, and community organizations, and social networks/platforms, Supporting targeted outreach campaigns that introduce new clients to Barry’s, Activating grassroots marketing initiatives that generate trial classes
• Client Engagement Growth: Drive strategies that increase client visit frequency and long-term engagement., Responsibilities include:, Working closely with Tier 1 Campaign Managers to utilize the brand campaigns to elevate paid attendance, Supporting initiatives that encourage members to attend classes more regularly, Developing community-based programming and events that strengthen client loyalty, Partnering with studios to create campaigns that reward consistency and engagemen t
• Community Partnerships & Local Marketing: Develop strong partnerships that support brand visibility and ongoing client acquisition., Building relationships with key local businesses and organizations, Coordinating events and partnerships that introduce Barry’s to new audiences, Supporting corporate wellness programs and local brand collaborations
• Lapsed Client Reactivation: Support studio teams in re-engaging lapsed clients and encouraging them to return to Barry’s., Identifying lapsed client cohorts and reactivation opportunities, Supporting targeted marketing campaigns that encourage return visits, Partnering with studio teams to create compelling incentives or community-driven initiatives
• KPI Ownership & Performance Tracking - Mature Market Growth KPIs: The Field Marketing Coordinator is responsible for supporting studio teams in achieving key performance metrics in mature markets., The Field Marketing Coordinator is accountable for driving marketing initiatives that support the following growth objectives

Requirements

• 2–4 years of experience in marketing, field marketing, community marketing, or a related role (fitness, hospitality, retail, or lifestyle brands preferred)
• Proven ability to support local market growth initiatives and execute marketing strategies across multiple locations or regions
• Experience driving client acquisition through grassroots marketing, partnerships, and community engagement efforts
• Demonstrated ability to build and maintain relationships with local businesses, corporate partners, and community organizations
• Strong understanding of customer lifecycle marketing, including acquisition, engagement, retention, and reactivation strategies
• Comfortable analyzing performance metrics (e.g., acquisition, conversion, utilization, retention) and translating insights into actionable recommendations
• Experience supporting targeted campaigns, events, and activations that drive trial and repeat engagement
• Highly organized with strong project management skills; able to manage multiple initiatives and deadlines simultaneously
• Strong collaboration skills with the ability to partner cross-functionally with studio leadership, operations, and centralized marketing teams
• Excellent communication skills, both written and verbal

Preferred

• fitness, hospitality, retail, or lifestyle brands preferred