Field Growth Marketing Associate at MealPal | New York City, NY | $80K/yr – $100K/yr

Field Growth Marketing Associate

New York City, NY (On-site)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own NYC field activation and offline growth, driving signups through hands-on activations, events, and local partnerships while iterating quickly on what works.

Lead daily in-person activations targeting commuters, offices, and lunch-centric hubs.
Train and manage brand ambassadors, coordinate with local restaurants, and optimize location strategy for maximum reach.
Track performance and iterate tactics to lift new-member acquisition and awareness.

Job Description

Responsibilities

Own and meet monthly revenue and new-customer acquisition targets for NYC field marketing campaigns.
Plan, launch, and optimize daily in-person marketing activations targeting commuters, office workers, and local lunch customers.
Hire, train, manage, and work alongside brand ambassadors distributing MealPal marketing materials throughout NYC.
Identify high-opportunity locations, commuter patterns, office buildings, neighborhoods, and lunch hubs for activations.
Plan and execute “lunch and learn” events with companies and office teams across NYC.
Work with local restaurant partners to create and distribute marketing materials that drive awareness and signups.
Track campaign performance, learn what is working, and quickly adjust tactics to improve results.
Bring creative, practical ideas for acquiring new members offline.

Requirements

Bachelor’s degree.
0–3 years of experience in marketing, sales, operations, customer service, hospitality, events, or a similarly customer-facing role.
Comfortable working in person in NYC Monday through Friday.
Able to start early, typically around 7:00am.
Hungry to work approximately 50 hours per week.
Strong communication skills, both written and verbal.
Ability to work quickly while maintaining strong attention to detail.

Preferred

A natural people-person who enjoys starting conversations and engaging with strangers.
Comfortable asking people about their lunch habits and explaining why MealPal is useful.
Competitive and goal-oriented, with the drive to hit revenue and acquisition targets.
Highly organized and able to manage many moving pieces at once.
Fast-moving, detail-oriented, and willing to jump in wherever needed.
Clear and thoughtful in writing, with strong judgment and high EQ.
Excited by a role that combines marketing, sales, operations, and on-the-ground execution.

MealPal

3.0 Glassdoor

MealPal is changing the way lunch works.Consumers get lunch from some of the best restaurants in their city. With over 1000 restaurants to choose from, getting a delicious and affordable lunch has never been easier!Restaurants in the MealPal network reach new customers while increasing revenue during peak lunch hours. Each restaurant in the MealPal network offers one lunch option per day, enabling them to efficiently grow their lunch time operations.The MealPal team is creative, hard-working, and fun... oh, and we really like lunch! Check out the opportunities -- we're excited to chat with you about joining the team.

Founded in 2016

New York, New York, USA

30 employees (4 in marketing)

mealpal.com

41% recommend to a friend

36% CEO approval