FBS Mexico - Marketing Consultant II

Responsibilities

• Manage end-to-end lead-nurture campaigns across email, SMS, direct mail, and other customer touchpoints.
• Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch.
• Optimize customer journeys through improved personalization, messaging, timing, and channel coordination.
• Develop B2C acquisition content and B2B sales-enablement materials from concept through production.
• Partner with cross-functional teams, agencies, and vendors to deliver campaigns accurately, on time, and within budget.
• Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch.
• Monitor engagement, lead progression, quote completion, conversion, and marketing ROI.
• Translate campaign data and customer insights into actionable recommendations.
• Develop test-and-learn plans to improve messaging, response rates, and customer experiences.
• Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Fluent English proficiency.
• 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management.
• Experience managing multi-channel campaigns from planning through launch and performance analysis.
• Strong project management, stakeholder management, and cross-functional collaboration skills.
• Experience with audience segmentation, content development, campaign testing, and quality assurance.
• Ability to analyze campaign performance and recommend data-driven improvements.
• Familiarity with customer journey optimization, UX/UI principles, and e-commerce best practices.
• Experience working with agencies, vendors, sales teams, and internal business partners.
• Strong organizational, communication, problem-solving, and attention-to-detail skills.

Preferred

• Knowledge of marketing compliance and brand-review processes is preferred.
• Experience in insurance or financial services is a plus.

Benefits

• This position offers a competitive compensation and benefits package designed to support your wellbeing, growth, and work–life balance. While specific benefits may vary by country and employee level, offerings generally include competitive salary opportunities, performance-based bonuses, comprehensive benefits, and ongoing training and development resources.