Position Summary

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Essential Functions and Responsibilities

• Ensures the CAPLICO Core Values and Code of Conduct are adhered to at all times.
• Ensures compliance with Resident Rights and HIPAA policies at all times.
• Fosters a positive community image in the local community and presents a professional image.
• Forms alliances with key community individuals who have influential relationships with the geriatric population and/or their family members.
• Develops and cultivates relationships with religious, healthcare, skilled-care, and other professional businesses and service providers in the community.
• Identifies, creates and distributes appropriate promotional materials designed to generate additional inquiries.
• Represents the community at local community functions by making informational presentations. This may also include hosting/leading local support groups and participating in other appropriate community organizations’ events.
• Meets or exceeds the community’s established performance measures of the minimum contacts to be made per month.
• Meets budgeted occupancy goals for the community.
• Cultivates resident and family relationships to generate leads, conducts community tours and assesses candidates’ needs. Qualifies financially and physically eligible candidates, and works towards a move-in commitment by every qualified candidate.
• Follows-up with prospective residents and family members through phone, mail, e-mail and direct visits to encourage/obtain a move-in commitment.
• Maintains appropriate prospect database per community policy.
• Completes/submits all required budgets, reports, analysis, and forms in a timely manner.
• Collaborates effectively with community executive director and management team.
• May perform other duties as assigned by the Supervisor.

Supervisory Responsibility

• None.

Work Environment

• Works all throughout the community/facility, local community and marketing events.
• Moves intermittently during working hours.
• Is subject to frequent interruptions.
• Is involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances.
• Is subject to hostile and emotionally upset residents, family members, personnel, and visitors.
• Is involved in community/civic health matters/projects as appropriate.
• Is subject to injury from falls, burns from equipment, odors, etc., throughout the work day, as well as to reactions from dust, disinfectants, tobacco smoke, and other air contaminants.
• Is subject to exposure to infectious waste, diseases, conditions, etc., including TB, COVID-19 and the AIDS and Hepatitis viruses.
• May be subject to the handling of and exposure to hazardous chemicals.

Physical Demands and Sensory Requirements

(With or Without the Aid of Mechanical Devices)

• Must be able to move frequently throughout the workday.
• Must be able to cope with the mental and emotional stress of the position.
• Must be able to see and hear or use prosthetics that will enable the senses to function adequately to ensure that the requirements of this position can be fully met (e.g.: accurately read measurements on resident related equipment such as thermometers, monitors, gauges).
• Must be able to function independently, have personal integrity, flexibility and the ability to work effectively with residents, employees, visitors and support agencies.
• Must be in a good general health and demonstrate emotional stability.
• Must be able to relate and work with the disabled, ill, elderly, emotionally upset and at times, hostile people within the community.
• Must be able to stand, walk, twist, bend, kneel, stoop, stretch and minimal lifting.
• Must be able to assist with the evacuation of residents.

Specific Requirements

• Ability to speak and understand the English language.
• Possess the ability to make independent decisions when circumstances warrant such action.
• Possess the ability to deal tactfully with personnel, residents, visitors, and the general public based on whatever maturity level they are currently functioning.
• Ability to be calm and level-headed in emergencies.
• Well groomed, professional and possess ability to work harmoniously with other personnel.
• Follows written and oral instructions.
• Maintain patience, tact, cheerful disposition and enthusiasm, as well as ability to handle residents, staff, and visitors, based on whatever maturity level they are currently functioning.

Education and Experience Requirements

• Degree in marketing or human services field preferred.
• Superior communication skills and strong customer service orientation required.
• Valid state issued driver’s license and travel are required.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.