Responsibilities

• Lead and support the development, execution, and oversight of community-specific marketing strategies to drive occupancy and engagement.
• Ensure compliance with company marketing policies and standards by working closely with Executive Directors and on-site teams.
• Assist in recruiting, training, mentoring, and evaluating marketing personnel to strengthen team performance and alignment with goals.
• Monitor and maintain community marketing budgets through cost control and performance tracking.
• Review and uphold the quality and presentation of each community, including the appearance of buildings and grounds.
• Conduct regular site visits and analyze census reports to identify needs, opportunities, and strategies for growth.
• Develop internal marketing procedures that align with company philosophy, goals, and compliance standards.
• Handle resident, family, and visitor feedback with care and professionalism, ensuring concerns are addressed and reported appropriately.
• Promote a welcoming, optimistic, and respectful environment for all residents and staff.
• Maintain confidentiality regarding all resident, staff, and company information.

Requirements

• High school diploma or equivalent required.
• Sales and Marketing experience in ALF, SLF required.
• Minimum of one (1) year of experience in a Family Advisor or similar customer-facing role, preferably in senior living, long-term care, or hospital settings.
• No specific licenses or certifications required, but training in customer service, sales, or healthcare-related programs is a plus.

Preferred

• Associate’s or bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Experience in community outreach, marketing coordination, or resident relations strongly preferred.
• Experience with PCC (PointClickCare), WellSky, Navi (naviHealth, Navi4ActiveLiving) are strongly preferred.
• Strong problem-solving skills; able to analyze information and develop solutions independently or with a team.
• Excellent verbal and written communication skills; comfortable speaking in both one-on-one and group settings.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Mileage reimbursement
• Paid time off
• Vision insurance