Responsibilities

• Lead the execution of integrated marketing and experiential campaigns for Art Basel Miami Beach, aligned with global strategy.
• Coordinate the development and rollout of marketing assets across channels, ensuring brand consistency and cultural relevance.
• Deliver on-site brand experiences and activations in collaboration with internal teams and external partners.
• Identify and test new marketing formats, tools, and approaches to enhance audience engagement and campaign performance.
• Execute go-to-market plans and campaign launches for Art Basel Miami Beach.
• Manage the ticketing portfolio and related marketing initiatives to drive attendance and revenue.
• Own and drive ticket sales performance through targeted marketing initiatives and campaign optimisation.
• Manage campaign timelines, deliverables, and milestones to ensure on-time execution.
• Manage the fair marketing and experiential budget, ensuring disciplined spend control and performance optimisation.
• Deliver always-on and peak fair marketing activity before, during, and after the fair.

Requirements

• 6–9+ years of experience in marketing, brand experience, event marketing, or integrated campaign execution.
• Experience delivering marketing campaigns for large-scale events, fairs, or cultural experiences.
• Strong project management and stakeholder coordination skills.
• Solid understanding of digital, social, content, and experiential marketing.
• Experience working with agencies and cross-functional teams.
• Fluent in English; Spanish is a strong plus.
• Willingness to work flexibly during key fair periods.

Preferred