External Marketer LTC Facility at Aventura Health Group | Carbondale, PA

Aventura Health Group

External Marketer LTC Facility

Carbondale, PA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive local hospital referral development for a Scranton-area senior care facility, owning relationships and the referral-to-admission process.

Own and expand referral sources by visiting hospitals and building a network with case managers, discharge planners, and physicians.
Must-have: 2–3 years of healthcare marketing or business development with proven census growth.
Standout: Strong local hospital footprint in Scranton and surrounding networks with CRM-driven reporting.

Job Description

Responsibilities

Develop and maintain strong referral relationships with local hospitals in Scranton and surrounding areas.
Conduct regular in-person visits to hospital case managers, social workers, discharge planners, and physician offices.
Educate referral sources on facility services, specialty programs, and admissions processes.
Identify and pursue new referral opportunities within the community.
Represent the facility at networking events, healthcare meetings, and community functions.
Track referral trends, maintain CRM records, and provide weekly marketing reports.
Collaborate with admissions and clinical teams to ensure smooth referral-to-admission transitions.
Support community engagement initiatives and reputation-building efforts.

Requirements

Minimum 2–3 years of marketing or business development experience in healthcare, preferably in long-term care, skilled nursing, rehabilitation, or home health.
Strong, established relationships within Scranton-area hospitals and surrounding healthcare networks.
Proven ability to increase census and generate consistent referral growth.
Excellent interpersonal, communication, and presentation skills.
Self-motivated, goal-oriented, and able to work independently.
Knowledge of Medicare, Medicaid, and managed care processes preferred.
Valid driver’s license and reliable transportation required.

Preferred

Direct experience working with discharge planners and hospital case management teams.
Familiarity with the local healthcare market in Scranton and nearby communities.
Experience using CRM or referral tracking systems.

Benefits

Comprehensive Medical
Health insurance at low cost with open network - choose any doctor!
Dental
Vision
PHMP wellness plan w/ Free unlimited telemedicine that also increases take home pay!
Huge offering of voluntary benefits (AFLAC) including life, disability, indemnity, etc
All-inclusive (PTO) package – take time off when YOU want
DAILY PAY
401k
Many more employee perks and discounts!

Aventura Health Group

We care for our residents like family. Our competent, warm staff is invested in each patient’s physical and emotional welfare and is dedicated to fostering a comfortable home like environment where our residents can thrive. With our top quality, round-the-clock medical care and abundant services and amenities, your loved ones are in good hands as we celebrate life’s milestones together.

West Chester, Pennsylvania, USA

172 employees

aventurahg.com