Responsibilities

• Develop and maintain strong referral relationships with local hospitals in Scranton and surrounding areas.
• Conduct regular in-person visits to hospital case managers, social workers, discharge planners, and physician offices.
• Educate referral sources on facility services, specialty programs, and admissions processes.
• Identify and pursue new referral opportunities within the community.
• Represent the facility at networking events, healthcare meetings, and community functions.
• Track referral trends, maintain CRM records, and provide weekly marketing reports.
• Collaborate with admissions and clinical teams to ensure smooth referral-to-admission transitions.
• Support community engagement initiatives and reputation-building efforts.

Requirements

• Minimum 2–3 years of marketing or business development experience in healthcare, preferably in long-term care, skilled nursing, rehabilitation, or home health.
• Strong, established relationships within Scranton-area hospitals and surrounding healthcare networks.
• Proven ability to increase census and generate consistent referral growth.
• Excellent interpersonal, communication, and presentation skills.
• Self-motivated, goal-oriented, and able to work independently.
• Knowledge of Medicare, Medicaid, and managed care processes preferred.
• Valid driver’s license and reliable transportation required.

Preferred

• Direct experience working with discharge planners and hospital case management teams.
• Familiarity with the local healthcare market in Scranton and nearby communities.
• Experience using CRM or referral tracking systems.

Benefits

• Comprehensive Medical
• - Health insurance at low cost with open network - choose any doctor!
• - Dental
• - Vision
• - PHMP wellness plan w/ Free unlimited telemedicine that also increases take home pay!
• - Huge offering of voluntary benefits (AFLAC) including life, disability, indemnity, etc
• - All-inclusive (PTO) package – take time off when YOU want
• - DAILY PAY
• - 401k
• - Many more employee perks and discounts!
• - Weekly and monthly employee appreciation events. We love to celebrate our team!
• - FUN and Friendly Work Environment - GREAT leadership team!
• - Supportive Staffing Ratios