Responsibilities

• Brand Execution & Planning: You deliver culturally resonant, marketplace-relevant offense that elevates brand heat, deepens community connection, and energizes the marketplace
• You create distinctive, local-first ideas and activations that translate brand intent into partner-specific impact and unlock new opportunities
• You lead seasonal brand planning across the region, programming against the rhythms of the sport calendar
• You craft insight-driven briefs and activation strategies that set teams up to win
• Community & Cultural Activation: You identify the cultural moments, partners, and communities that matter most across priority cities
• You elevate neighborhood-level brand presence and storytelling through grassroots activations and community outreach
• Creator & Media Amplification: You navigate the local creator landscape with fluency, identifying and activating creators who authentically represent sport, culture, and community
• You ensure creator and media storytelling feels locally grounded while staying true to brand intent
• Execution Excellence: You work closely with the PHK team to align on Partner and NSO/NVS orchestration, ensuring seamless execution across the Nike CODE process
• You drive operational excellence across logistics, product ordering, event execution, and creative workflows
• You ensure brand distinction across retail, digital, and experiential touch points
• You track performance and deliver sharp, insight-rich recaps that fuel continuous improvement

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training.
• 8+ years experience in Brand Management, Account Marketing, City Marketing, or related fields
• Strong understanding of cultural and consumer trends
• Ability to build relationships and influence cross-functionally
• Excellent communication, storytelling, and project management skills
• Passion for sport, culture, and community engagement