Responsibilities

• Own the sample book program for assigned brands, from project specification and quoting through launch readiness, including all milestones in between.
• Evaluate program effectiveness and identify opportunities to improve tools, based on consumer insights, channel and sales feedback, and business performance.
• Serve as the primary point of coordination for sample book initiatives across Channel Marketing, Creative Services, Product Management, Supply Chain, Logistics, and external partners.
• Manage the lifecycle of assets from concept through deployment and retirement, and develop a long-term strategy to support this process, including technological advancements.
• Partner with internal teams and external vendors to deliver high-quality solutions on time and within budget.
• Partner with Brand Strategy, Channel Marketing, and Product Management to ensure sampling experiences support product launches, promotions, assortment changes, and other brand initiatives.
• Ensure all selling tools accurately reflect brand positioning, messaging, and visual identity while balancing cost considerations.
• Collaborate with Creative Services to provide clear artwork direction, along with the time and assets needed to support overall project timelines.
• Work closely with Supply Chain to ensure materials arrive on time to support sample book production.
• Keep Channel Marketing and Product Management informed throughout the process, ensuring clarity on required actions and delivery timelines to support their communications and business needs.

Requirements

• Bachelor's degree in Marketing, Merchandising, Management, Business, Design, or related field.
• 2+ years of experience in merchandising, marketing, product management, project management, or related discipline.
• Experience drafting specifications, including to-scale mock-ups for project quoting.
• Experience working with external suppliers.
• Experience managing sampling programs, swatching programs, or other complex physical goods preferred.
• Excellent project management and cross-functional leadership skills.
• Strong communication and stakeholder management skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience collaborating with creative, operations, marketing, and product teams.
• Strong analytical and problem-solving capabilities.