Responsibilities

• Support the development of the overall vision for Liberty Coca-Cola’s Beverage experiential department.
• Work with Sr. Manager to Identify and leverage customer-specific and channel marketing opportunities that link to brand strategy.
• Work with sales teams to jointly present major initiatives to customers and constituents.
• Build relationships with marketing contacts of key customers and constituents.
• Research and track pop-culture events, music festivals, and build out competitive event trackers
• Build out and manage a program calendar that incorporates event partnerships, guerilla sampling opportunities, and B2B initiatives to support the growth of brand awareness.
• Effectively manage a sampling program to ensure each program is on track to hit sampling numbers and program ROI.
• Oversee the consumer engagement to ensure the brand’s personality and messaging is being conveyed.
• Coordinate activities with Brand Partners and external vendors.
• Coordinate and manage the day-to-day logistics for each sampling event.

Requirements

• Bachelor's degree required; Business, Hospitality, Marketing preferred
• Minimum experience of 2-4 years in a consumer-packaged goods company or agency with an experiential/ field marketing focus.
• Previous experience managing an experiential program or experience managing a field marketing program as a Team Lead or Field Marketing Manager.
• Demonstrates personal leadership skills, time management skills, and has self-sufficient proactive skills.
• Previous experience managing part staff/ brand ambassadors.
• Demonstrates creative and strategic thinking ability.
• Effective oral and written communications skills.
• Must be proficient in Microsoft Office programs.
• Must have a clean driving record.
• Experience driving sprinter vans or box truck is a plus.