Experiential Marketing Internship (Summer 2027)

Richmond, VA (Unknown)

Salary Not AvailableIntern/New GradSeasonal

Posted 4 days ago

Job Summary

You will own the planning and execution of SPG grassroots activations, drive event budgets and logistics, and cultivate key consumer and partner relationships across sports marketing programs.

  • Own budgeting and cost control for activations
  • Coordinate ideas into tangible events and experiences
  • Develop leadership and stakeholder relationships to grow brand loyalty

Job Description

Responsibilities

  • Understand the SPG grassroots marketing program and the activities that take place behind the scenes to operate a successful brand activation.
  • Monitor expenses and understand the management of event budgets.
  • Successfully turn ideas into tangible events and experiences.
  • Develop cooperative leadership skills and confidence in decision making.
  • Consistently demonstrate the ability to tactfully handle challenging situations while maintaining focus in regard to the goal at hand.
  • Develop and maintain strong consumer and partner relationships to increase brand loyalty.
  • Fulfill and execute specific sports marketing activations tailored to the event and sponsoring brand/client.
  • Understand the event set-up and promotional process for Sports Promotions Group.

Requirements

  • Ability to meet the internship's scheduling and frequent travel requirements.
  • Ability and willingness to work weekends, holidays, early mornings, evenings, and extended event shifts as scheduled
  • Basic understanding of accounting to assist with budget management.
  • Excellent written and oral communication skills.
  • Ability to handle event organization and set up in a team-based setting.
  • Ability to stay on task, work independently, and remain productive in periods without direct supervision.

Preferred

  • Current enrollment in or completion of a degree program related to Business, Marketing, Sport Management, Communications, or a related field is preferred.
  • Knowledge of the professional and youth club soccer market is a plus.
Sports Promotions Group logo

Sports Promotions Group

Sports Promotions Group has over 20 years in the tournament retail business working with elite events all around the country. We specialize in top-of-the-line event branded merchandise across various disciplines in conjunction with the top brands in the game to provide an unmatched event retail experience. We will manage 95 events in 2022.

Founded in 1984
Hillsborough, North Carolina, USA
25 employees (9 in marketing)

Marketing Team

Marketing Team Size
7 (28% of company)
Median Career Experience
12 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
164
Traffic Source Mix
Search
46.5%
Direct
32.9%
Referral
12.7%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~25
Sports Promotions Group logo

Experiential Marketing Internship (Summer 2027)

Sports Promotions Group · Richmond, VA · Unknown