Jekyll + Hyde Labs builds performance ecosystems for ambitious CPG brands using DRTV to create mass impact and strategically deploying radio, CTV, and other digital channels to turn awareness into measurable growth. We don’t chase impressions; we build revenue scaling engines.

We are looking for an Executive Media Director to own, optimize, and elevate that engine.

This is a leadership role for a strategic operator who can guide a team, sharpen performance, and build the systems that allow our agency to scale with confidence. You will inherit a team of media buyers. You will strengthen reporting and AI workflows. You will elevate performance standards. And you will give agency leadership the freedom to focus on growth by ensuring the media department runs with clarity, discipline, and accountability.

What Success Looks Like (Year One)

• Media performance improves across accounts.
• Clients grow revenue and stay with us.
• Reporting becomes clearer, faster, and more predictive.
• Media buyers level up under your leadership.
• We negotiate smarter. We optimize faster.
• Operational efficiency increases.
• The media department runs with confidence.

You will not just manage campaigns. You will build a department.

What You’ll Do

Lead the Department

• Oversee media planning, buying, optimization, and reporting across all accounts.
• Mentor and elevate media buyers.
• Set performance standards and hold the team accountable.
• Improve internal processes, reporting clarity, and operational performance.
• Treat client money like it’s your own, and expect the same from the team
• Maintain a deep understanding of each client’s category, competition, and consumer behavior

Media Planning and Buying

• Manage buyers first.
• Step in and buy when needed, especially for high-profile accounts.
• Review and present media plans and strategies to clients.
• Pressure-test strategy before dollars go out the door.

Own Client Confidence

• Anticipating client needs and proactively bring ideas, opportunities, and course-corrections
• Lead post-campaign analysis to generate relevant learnings and report on KPIs (including spend, CPA/CPL, conversion rate, lead quality, and return on ad spend)
• Lead senior-level client conversations.
• Translate performance data into business impact.
• Deliver clarity in moments of pressure.

Drive Performance

• Partner with agency leaders to develop media strategy, ensuring plans are grounded in business objectives, and market research
• Optimize for CPA, CPL, MER, and ROAS — not vanity metrics.
• Negotiate with networks and partners to maximize performance.
• Reallocate budget based on results.
• Identify patterns early and course-correct fast.

Shape the AI-Driven Future

• Use AI tools to improve reporting automation and pattern detection.
• Contribute to predictive modeling and scenario planning.
• Help evolve dashboards that increase speed, clarity, and accountability.
• Build workflows that reduce manual labor and increase strategic thinking time.

Comfort with tools like ChatGPT is expected. Experience using AI to improve media efficiency and decision-making is strongly preferred.

Who this Role is For

This role is for a steady performance leader.

You understand DRTV at a deep level. You know how mass awareness feeds performance. You know how to negotiate rates. You understand clearance patterns, frequency curves, and response dynamics. You see how TV, radio and digital integrate into the broader system.

You are both strategic and tactical. You can lead at a high level and when necessary, you can open the platform, negotiate the rate, and execute the buy yourself.

You care about media math. CPA, MER, ROAS, pacing, margin. You are comfortable living inside numbers and translating them into business outcomes.

You are protective of client budgets. You negotiate hard. You optimize fast. You treat every dollar like it’s your own.

You are curious about AI. You use automation as leverage. You are interested in predictive modeling, smarter reporting systems, and workflow efficiency.

You want ownership, not a task list.

Experience Required

• 5+ years buying and optimizing Performance / DRTV.
• Strong experience in national cable.
• Experience across CTV / OTT / digital performance channels preferred.
• Proven track record improving CPA / ROAS.
• Experience mentoring buyers or leading a team.
• Comfortable presenting to senior clients.
• Strong command of reporting, pacing, and budget management.

How We Work

• We work quickly, but thoughtfully in strategy, planning, and execution. One of our Core Values is “Speed with Purpose”.
• We take ownership: We treat client budgets and agency capital as if it were our own
• We collaborate: brainstorming, discussing, debating and problem-solving, while keeping a sense of humor

What You’ll Get

• Direct access to founders and senior leaders on high-impact decisions.
• Real ownership and influence—not just a task list.
• A team of smart, driven people who care deeply about the work.
• Challenge, trust, and support to do your best work.
• The opportunity to grow alongside a fast-scaling agency.

ABOUT JEKYLL+HYDE LABS

Jekyll + Hyde Labs is a challenger agency with a 30+ year track record of turning ambitious consumer packaged goods (CPG) brands into category leaders. We create transformational growth by connecting strategy, creativity, media, and performance with precision and purpose.

We are more than an advertising agency. Our Business and CPG Accelerator model combines creative clarity, scientific precision, and holistic business intelligence to eliminate growth barriers and unlock sustainable scale. This is a place with energy—where ideas are debated, assumptions are challenged, and wins are celebrated. The pace is fast, the standards are high, and the work is alive.

We are not for everyone. If you’re just looking for comfort and predictability, this won’t be the right fit. But if you’re energized by responsibility, creativity, and the chance to operate at your highest level, we’d love to hear from you.

Location + Application Details

This is an in-office role based in the Metro Detroit area. Candidates must be local or willing to relocate.

No recruiters or agencies, please.