Responsibilities

• Own the Commercial and Investment Bank and Corporate executive and employee social media strategy, with LinkedIn as the primary platform; sets strategy and standards, and personally leads high-stakes execution for priority executives/campaigns.
• Build and maintain the governance model: operating procedures, playbooks, approval workflows, content standards, risk escalation paths, documentation, auditability.
• Partner with executive communications and business leadership to shape executive presence, narrative, and forward-facing thought-leadership calendar.
• Oversee the LinkedIn Sales Navigator program, including enablement approach, stakeholder alignment, and measurement.
• Own the Ambassador program end-to-end (program design, participant experience, onboarding/offboarding, content pipeline, and reporting).
• Partner with Marketing to run the employee advocacy program, including content distribution strategy and performance optimization.
• Provide executive-facing counsel and 1:1 coaching for senior leaders (profile optimization, posting strategy, engagement, commenting, connection strategy, do/don’t).
• Able to create, edit, and publish content directly (copy, basic creative direction, analytics pulls) while also scaling through team and partners.
• Establish a measurement framework and operating cadence (dashboards/readouts, insights, recommendations, and continuous improvement roadmap).
• Lead employee social media guidance across wholesale and corporate businesses: conduct training sessions to educate employees on the firm’s social media policy, ensuring employees are well-informed and compliant with social media guidelines

Requirements

• 10+ years of relevant experience (social strategy, executive communications, employee advocacy, and/or B2B marketing/communications), with demonstrated executive-facing leadership.
• Demonstrated ability to advise and influence senior leaders and navigate high-sensitivity reputational topics. Ability to cultivate relationships across divisions and lines of business globally; strong senior stakeholder management.
• Social crisis/issues management experience (rapid response, escalation, coordination).
• Deep expertise in LinkedIn and its capabilities, including experience with LinkedIn Sales Navigator.
• Proven experience building, scaling, and measuring advocacy/ambassador programs—ideally in a regulated environment.
• Strong governance and risk mindset; demonstrated ability to build programs with Risk/Compliance/Legal partnership.
• Excellent writing, editing, and messaging skills with strong judgment and attention to detail.
• Possess a strong leadership presence, excellent presentation skills and the ability to convey decisions with clarity.
• Sound judgment and high-quality written, verbal, and interpersonal communication skills
• Strong knowledge and passion for keeping up to speed on the social media landscape.

Preferred

• Financial services experiences

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.