Executive Director/Director of Marketing

Cedar Rapids, IA (Unknown)

Salary Not AvailableDirector/Executive4+ years exp

Posted 3 weeks ago

Job Summary

Own the end-to-end content strategy and execution for the college's marketing across website, social media, video, and media relations, while leading the Content Development Manager and Videographer and collaborating with the Marketing Office.

  • Drive original campaigns, platform-specific storytelling, and data-driven selling points
  • Lead a content team, manage cross-office collaboration, and ensure high-quality, timely delivery

Job Description

Responsibilities

  • Understand Coe’s existing brand and implement others’ ideas
  • Create and oversee the development of original content and campaigns for marketing avenues including the website, social media, video, media relations, written stories and other materials in a fast-paced setting
  • Tailor content to specific platforms and understand the value of application to a variety of platforms
  • Lead the content development staff in brainstorming and demonstrate continual creativity and brainstorming individually
  • Proactively and independently seek out stories and selling points for marketing use within the office’s overall strategy and goals
  • Serve as direct supervisor for the Content Development Manager and Videographer, and as a member of the Marketing Office’s leadership team
  • Act as a sound decision-maker on preliminary content development and execution
  • Review statistics and third-party publications to produce digestible selling points for the college

Requirements

  • Bachelor’s degree in marketing, journalism, writing, communication and a minimum of 4 years of experience in marketing and content development
  • At least one year of experience managing professional staff
  • Exceptional attention to detail
  • Superior communication, listening, writing and proofing skills
  • Ability to effectively juggle multiple projects and priorities at one time
  • Excellent command over written English as well as familiarity with AP Style
  • Applicants must be authorized to work for ANY employer in the United States as we are unable to sponsor or take over sponsorship of an employment Visa at this time
  • Successful completion of a background and driver check in accordance with Coe College policy
  • Strong decision-making skills and judgement
  • Familiarity with social media (Instagram, Snapchat, Twitter, Facebook, LinkedIn) and websites for business use, including an understanding and appreciation for the power of digital marketing

Preferred

  • Higher education and/or sales experience desired but not required
COE COLLEGE logo

COE COLLEGE

Coe College is a selective, private, nationally recognized four-year coeducational liberal arts institution providing superior educational experiences for students since 1851. Coe's residential campus is located in Cedar Rapids - Iowa's second largest city - and only hours from several major cities like Chicago, Minneapolis, Omaha, and St. Louis. The 1,400 students enrolled at Coe make up a diverse population, representing more than 33 states and over 15 foreign countries.Coe prides itself on its ability to give students a personalized education. The average class size is 16, with a student/faculty ratio of 11:1. The personalized attention and diverse student body contribute to a learning experience that is of superior quality - one that prepares them, and prepares them well, for life after college.With more than 40 majors that range from accounting to art to molecular biology, Coe truly offers something for everyone.

Cedar Rapids, Iowa, USA
726 employees (62 in marketing)

Salaries

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 330 salaries.

See all COE COLLEGE salaries

Marketing Team

Marketing Team Size
52 (7% of company)
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2M
Last Raise
$1.3M
Grant, 3 months ago

Funding History

  • Dec 2025
    Grant • $1.3M
  • Sep 2024
    Grant • $225K
  • Jun 2024
    Grant • $464K

Traffic Signals

Monthly Visitors
64.3K
Traffic Source Mix
Search
48.1%
Direct
43.4%
Referral
6%
Social
1.8%
Paid
0.5%

Headcount Trend

Current headcount: ~726
COE COLLEGE logo

Executive Director/Director of Marketing

COE COLLEGE · Cedar Rapids, IA · Unknown